Better Software GroupHow to keep your OTT platform users — Churn rate turnoverCurrently, while the market of OTT platforms is getting crowded and users have to restrict themselves to only a couple of services, the…Aug 25, 2022Aug 25, 2022
Better Software GroupHow Dynamic Ad Insertion (DAI) impacts media businessesWhile the world has been fascinated and is now fairly used to subscription-based streaming services which have been almost flooding the…Aug 11, 2022Aug 11, 2022
Better Software GroupPersonalization As a Tool to Retain Users of Your VOD/OTT ServiceThe explosive growth of VOD and imminent saturation of the market is putting higher pressure on VOD platforms to stand out and get ahead of…Jul 15, 2022Jul 15, 2022
Better Software GroupFAST channels are today’s fastest growing connected TV video platformsFAST channels are today’s fastest growing connected TV video platforms. They extend the reach of traditional linear TV channels (e.g…Apr 14, 2022Apr 14, 2022
Better Software GroupHow to Design a Smart TV Interface That WorksDesigning for the smart TV is governed by a set of strict and unforgiving rules. Failing to follow them may result in developing an…Jan 12, 2022Jan 12, 2022
Better Software GroupIs TV dead or it isn’t? Let’s settle this once and for all.For at least a decade, industry pundits have far and wide hailed the death of TV… but it hasn’t exactly happened. So… Is TV really dead or…Jan 11, 2022Jan 11, 2022
Better Software GroupHbbTV: What’s In It for Broadcasters and AdvertisersHybrid Broadcast Broadband TV, more commonly known as HbbTV, is the modern day’s incarnation of teletext. It seamlessly blends video…Jan 5, 2022Jan 5, 2022
Better Software GroupOTT Trends to Watch in 2022OTT trends in 2022 will dictate the direction the streaming niche will head in. All because over the top market is one of the most…Jan 5, 2022Jan 5, 2022
