Betty Zhang – Medium

Betty Zhang

Betty Zhang

Keep calm, evolution will save us

This is the Canada Life tower in downtown Toronto, Canada. It’s a beautiful building with a weather beacon at the top. The beacon’s lights…

Sep 11, 2020

Keep calm, evolution will save us

Sep 11, 2020

Betty Zhang

A robot tells an evolution of how I think about products

Just a few years ago, I was applying for graduate school. I believe this was an application concept that I submitted and I believe I did…

Jul 9, 2020

A robot tells an evolution of how I think about products

Jul 9, 2020

Betty Zhang

Taking control is how you predict the future

Lately, I’ve been overwhelmed with news and opinions of where the future stands. I generally like to follow and read a variety of sources…

May 13, 2020

May 13, 2020

Betty Zhang

How we manage uncertainty

As a business owner, you face continuous complexity. The world is uncertain: times are changing, and you need to be prepared to deal with…

Apr 24, 2020

How we manage uncertainty

Apr 24, 2020

Betty Zhang

Reflecting on the limbo state of industries and where we go from here

In the last month, we have all been overwhelmed, surprised, scared, numbed, and ultimately effected in some way. Around the world, the…

Mar 28, 2020

Reflecting on the limbo state of industries and where we go from here

Mar 28, 2020

Betty Zhang

What we lost in design thinking

Broadly speaking, design thinking is a mindset. It is often known as the empathize, define, ideate, prototype, and test process prescribed…

Jan 14, 2020

What we lost in design thinking

Jan 14, 2020

Betty Zhang

End of year reflection on strategy

I was working as a designer for a few years after undergrad, but I got to a point where I was searching for something more as a designer…

Dec 25, 2019

End of year reflection on strategy

Dec 25, 2019

Betty Zhang

Web Essay 01: Culture and the web

Context: the web essay is a new format I’m attempting so I can find new meaning in my work. It is an exploration rather than argument. Not…

Oct 4, 2019

Web Essay 01: Culture and the web

Oct 4, 2019

Betty Zhang

Being comfortable with not making art

When I graduated from illustration, I worked as a graphic designer while painting. For 4 years, I applied for almost every art…

Jun 13, 2019

Being comfortable with not making art

Jun 13, 2019

Betty Zhang

They may forget what you said — but they will never forget how you made them feel

The world is filled with options, plenty of fish in the sea. To meet the one is quite an exhausting task of trial and error. Some even…

Jun 2, 2019

They may forget what you said — but they will never forget how you made them feel

Jun 2, 2019

Betty Zhang

Betty Zhang

Strategist, designer, and researcher working in digital innovation, strategic foresight, and customer experience.

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