A Modern Classic or the Kitchen Sink: References for Inspired Blends

This is the first webinar in a series titled Inspired Blends about which Deborah Parker Wong will speak at the IBWSS Conference on July 26 & 27, 2017. (www.ibwsshow.com) The webinar titled A Modern Classic or the Kitchen Sink delves into the world of blends and how this translates into consumer behavior, trends and finally sales in the USA. She examines the rules some successful brands use to create blends and yet how others are also successful even in not adhering to these same rules. Ultimately, what a kitchen sink denotes is not always what it is!

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