Guide to Digital Media for Wineries, Breweries and Distilleries

Social media, 360-degree marketing, mobile apps and online videos are the pillars of successful beverage brand promotion strategy.

Social media, 360-degree marketing, mobile apps and online videos are the pillars of successful beverage brand promotion strategy.

In order for beverage companies to compete in the evolving technologically based business landscape, it is important for them to understand and utilize the advantages of current digital marketing strategies. Creating interactive media and providing authentic content across multiple platforms can significantly increase your customer reach. In many instances, properly deployed digital campaigns can yield much better results than traditional marketing platforms, and at a fraction of the cost.

In developing successful modern media campaigns, focus should be concentrated on exploring ways to attract target audiences in an attempt to convert prospects to first time users, first time users to repeat users, and repeat users to active brand ambassadors.

How can you promote your wine, beer and spirit brands using the latest technology and digital resources?

Here are some brand promotion tactics that should be considered when developing your online marketing campaigns.

Online Content

Recent trends suggest that people prefer to spend more time in viewing online video than they do spending time on blogs and reading long posts on social networking sites.

Armed with advanced data collection tools (such as HubSpot, Google Analytics, BufferApp, or Hootsuite), launching personalized and precise marketing campaigns to promote your brand by customizing your content to your customer’s unique preferences, behaviors, and psychological profile is now easier than ever before.

As more and more people share their favorite videos and content by utilizing increasingly streamlined plug-ins on their favorite social networks, you can take advantage of their propensity to explore new posts by analyzing the type of content that is frequently shared. Developing content around popular themes can re-enforce positive association with your branding.

If your videos are well like and shared widely (hopefully virally), then you should focus your attention on video production. If your articles are garnering a lot of attention, then make sure you are creating great content.

The more interactive you can be, the easier it is to find an accessible gateway to expand your reach to new consumers.

Posting videos or recaps of your most recent events, ‘celebrity’ promos (not necessarily big name celebrities — think well respected local figures, wine makers, retailers, popular employees and brand reps, etc.), and exciting new company developments can also provide your consumer a closer emotional attachment to your branding.

Smart Phones and Website Optimization

As smartphones have become a multi-tasking, productivity enhancing and entertainment main stay in the everyday life of consumers, you’ll want to incorporate smartphone applicability to your marketing strategy. Developing Apps and ensuring your websites are smartphone compatible is necessary in modern brand sales and marketing. Including your brand in interactive trade databases, review-based beverage apps, travel apps, and any other trade oriented third party apps and websites can greatly increase your digital footprint.

Continue reading this article at BTN Academy.

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