Guide to Snapchat for the Wine, Beer and Spirit Business

Snapchat is one of the most popular phone apps available on the market today and is considered by many as poised to become one of the top social platforms. So, how can wine, beer and spirit companies take advantage of the platform?

Launched in 2011, Snapchat was designed as a social mobile app on which users could conveniently edit and share photos with amusing captions, drawings and filters. The platform quickly gained notoriety as a go-to app for users looking for a place to casually connect and comment on quirky and entertaining content created for one reason: an instant look into the lives and imagination of others.

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