How Wine Brands Are Using Google Analytics to Maximize Their Online Sales
Do you sell your wine to consumers through your website? Read below to learn how to harness powerful features of Google Analytics that will tell you the whole story — where your sales are coming from, how your conversions are looking and how to maximize sales opportunities through your online platform.
If your wine brand has taken the jump into online direct-to-consumer (DTC) sales, your brand is one of many who are riding this ever-growing wave. In fact, Forbes estimates that customers in the U.S. order over $2 billion in DTC wine shipments each year. That’s almost 4 million cases a year.
However, here’s another number that may surprise you: every year, DTC shipments account for less than 1% of all the wine production in the U.S. While this number is growing, DTC sales pose some interesting hurdles for wine brands.
Read more at BTN Academy