What do Big Chains Really Want to Hear When you Pitch A New Brand to them?

In this article we interview one of the largest buyer in Asia pacific region on what it takes for a new brand to be successful in their stores.

Understanding what Retailers look for when sourcing new brands is crucial to a successful sales pitch. Every market is different and fundamental knowledge of how decision-maker’s think will make the task of getting your product on the shelves of retailers around the world that much easier. Pitching to one of Australia’s largest retailers is no exception.

Pitching to Australia’s largest retailers group is no exception.

Even as the General Manager of Pinnacle Liquor Group, the internal exclusive brand business for Woolworths Liquor Group, Guy Brent must prepare his sales pitch for each new brand just like any other external supplier would.

Continue reading this article at BTN Academy.

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