BankMobile founders replicate app success in book

In the field of entrepreneurship, one cannot mark one single achievement as the ultimate success. The father-daughter duo Jay and Luvleen Sidhu form a classic case of multiple successes in the field of entrepreneurship.

They helped BankMobile to reach 2 million customers and after this amazing success, they released their book titled ‘Why Can’t Banks Be as Easy as Uber?: BankMobile and The Real Future of Banking,’. The book is an international bestseller and ranked number 1 on Amazon stores across USA, Australia, and Germany.

The author duo was also ranked among Amazon’s top 100 Author list in the category of Business and Money. In the same week, Luvleen Sidhu was also ranked among top 10 “Innovators to watch” by Bank Innovation. BankMobile’s executive team also earned laurels as they organized a successful Investor day at Harvard Club in New York.

The book highlights several flaws in the traditional banking system and explores BankMobile’s advantages in depth.

“What a compelling book! The banking revolution that the Sidhus are proposing is sure to make banking easier — and you happier.” Is the review given by Tal Ben-Shahar, Ph.D., New York Times Bestselling Author of Happier.

“…BankMobile offered a mobile banking app that provided basic bank accounts for real people: Checking, Savings, Personal Loan and financial education. The whole banking experience from opening an account to setting up bill pay can be done with the app. The technology they put together with their partners is far superior to that of biggest five banks in the U.S. As I write this in June 2016, my view has not changed, and the app has only improved to include more than basic banking. They now provide an easy to use advanced money management platform which gives the BankMobile customer the tools to manage and improve their financial lives. The story behind the creation of BankMobile is fascinating. It details how the banking system, in general, is broken and why the US needs bank services that are truly customer focused.” — David Gerbino, FinTech, Bank and Data-Driven Marketing Consultant, DMG Consulting.

100% money that is being generated from the sales of the book will be used to promote financial literacy among student communities and entrepreneurs through BankMobile Foundation.

Get ‘Why Can’t Banks Be as Easy as Uber?’ on Amazon via

BankMobile is a division of Customers Bank and has renowned personalities like the founder of London-based C&C Alpha Group, Bhanu Choudhrie as one of the board of directors.

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