BankMobile honored for providing great customer experience
BankMobile is America’s fastest growing mobile-first bank. It is a division of Customers Bank that has eminent business leaders like Bhanu Choudhrie among its board of members. The bank was recently honored for facilitating great customer experience by Efma and Accenture at their fourth annual Global Distribution & Marketing Innovation Awards ceremony at the Hilton Barcelona Hotel.
It received the Bronze award in the Digital Distribution category. The prestigious award ceremony was jointly organized by Efma, an association of 3,300 retail financial services companies operating in more than 130 countries, and Accenture, a leading global professional services company that recognizes some of the most innovative projects and initiatives in Distribution and Marketing within retail banking at a global level.
“We are delighted to have received the Bronze Digital Distribution award from Efma and Accenture and congratulate our fellow winners. This international recognition of BankMobile as an innovator proves that we are truly disrupting the industry and serve as a model to other banking disruptors worldwide. We have grown tremendously since we launched in January 2015 and look forward to using our mobile-first approach to continue to be one of the most disruptive players in the banking space.” Stated Luvleen Sidhu, Co-Founder and Chief Strategy Officer of BankMobile
The entrants in various categories were selected according to three categories: originality of innovation, the impact that the innovation is having on industry and adaptability towards various markets and countries. The winners were selected on the basis of a combination of votes, a panel comprising of judges, senior retail bankers from around the world, online votes from Efma members and non-members.
BankMobile is now counted amongst the top 25 banks in the country in terms of consumer checking accounts serviced. It is also on track to generate approximately 500,000 new students checking account every year, making it the fastest growing digital bank in the country.
BankMobile has been able to reach significant milestones since its inception. Some of them are the establishment of BankMobile labs, the launch of BankMobilist, and nationwide college program across 70 campuses.