Bianca BassinBetter MarketingWhat Oliver Sacks Can Teach Marketers About StorytellingThe five lessons neurologist and author Oliver Sacks can teach us about communication, community-building and curiosity.Nov 30, 20213Nov 30, 20213
Bianca BassinThe Post-Grad Survival GuideThe Freelancing Advice Everyone Should Know for 2021Practical advice on pitching, marketing yourself and setting boundaries for your most successful year yet.Jan 2, 202113Jan 2, 202113
Bianca BassinBetter MarketingGood marketing shouts, but great marketing listensThe best tone of voice is your customer’s tone of voiceNov 25, 20203Nov 25, 20203
Bianca BassinThe StartupThe Secret to Post-Pandemic Marketing Success? Brand TrustIf you make one investment in your brand for the rest of 2020, let it be this.Jul 30, 20201Jul 30, 20201
Bianca BassinThe StartupDear Brands and Marketers, Be Inclusive or Be ForgottenThere’s power in the campaigns we craft and the copy we write. Let’s start using it for good.Jun 15, 20202Jun 15, 20202
Bianca BassinThe StartupThe Ultimate Practical Guide to Building Your Personal BrandThere’s never been a better time to invest in your reputation. Here’s how.May 29, 20204May 29, 20204
Bianca BassinThe Post-Grad Survival GuideWhy You Need to Do an Energy Inventory. Like, Right Now.Your energy is your greatest currency. Spend it wisely.Apr 12, 20203Apr 12, 20203
Bianca BassYes, You Should Reach Out to That Person. Today.Someone I grew up with died yesterday. I had no idea she wasn’t ok.Apr 12, 20201Apr 12, 20201
Bianca BassinThe Post-Grad Survival GuideWhen This Is Over, Who Do You Want to Be?Thoughts on hope and ditching societal expectations, because in the absence of certainty all we have is ourselves.Apr 7, 20203Apr 7, 20203
Bianca BassinThe StartupDuring COVID-19, It’s Okay to Help People and Still Make MoneyPeople are still paying Amazon. Give them more opportunities to pay you to help them.Mar 29, 2020Mar 29, 2020