Bianca BassinBetter MarketingWhat Oliver Sacks Can Teach Marketers About StorytellingThe five lessons neurologist and author Oliver Sacks can teach us about communication, community-building and curiosity.·4 min read·Nov 30, 2021--3--3
Bianca BassinThe Post-Grad Survival GuideThe Freelancing Advice Everyone Should Know for 2021Practical advice on pitching, marketing yourself and setting boundaries for your most successful year yet.·7 min read·Jan 2, 2021--13--13
Bianca BassinBetter MarketingGood marketing shouts, but great marketing listensThe best tone of voice is your customer’s tone of voice·3 min read·Nov 25, 2020--3--3
Bianca BassinThe StartupThe Secret to Post-Pandemic Marketing Success? Brand TrustIf you make one investment in your brand for the rest of 2020, let it be this.·3 min read·Jul 30, 2020--1--1
Bianca BassinThe StartupDear Brands and Marketers, Be Inclusive or Be ForgottenThere’s power in the campaigns we craft and the copy we write. Let’s start using it for good.·4 min read·Jun 15, 2020--2--2
Bianca BassinThe StartupThe Ultimate Practical Guide to Building Your Personal BrandThere’s never been a better time to invest in your reputation. Here’s how.·7 min read·May 29, 2020--4--4
Bianca BassinThe Post-Grad Survival GuideWhy You Need to Do an Energy Inventory. Like, Right Now.Your energy is your greatest currency. Spend it wisely.·2 min read·Apr 12, 2020--3--3
Bianca BassYes, You Should Reach Out to That Person. Today.Someone I grew up with died yesterday. I had no idea she wasn’t ok.·3 min read·Apr 12, 2020--1--1
Bianca BassinThe Post-Grad Survival GuideWhen This Is Over, Who Do You Want to Be?Thoughts on hope and ditching societal expectations, because in the absence of certainty all we have is ourselves.·5 min read·Apr 7, 2020--3--3
Bianca BassinThe StartupDuring COVID-19, It’s Okay to Help People and Still Make MoneyPeople are still paying Amazon. Give them more opportunities to pay you to help them.·5 min read·Mar 29, 2020----