Published in Better Marketing·Nov 30, 2021Member-onlyWhat Oliver Sacks Can Teach Marketers About StorytellingI recently watched a documentary about the life of neurologist and author Oliver Sacks. His is a remarkable story (100% on Rotten Tomatoes rarely lies). It’s also an education for marketers on how to connect with our customers. Oliver Sacks had so many of the ingredients of what marketers need…Marketing4 min readMarketing4 min read
Published in The Post-Grad Survival Guide·Jan 2, 2021Member-onlyThe Freelancing Advice Everyone Should Know for 2021Practical advice on pitching, marketing yourself and setting boundaries for your most successful year yet. — 2020, despite it all, was my most successful year as a freelancer. I landed more clients, made more money and regularly had five-figure months. I also made mistakes. After 10 years of freelancing for over 100 clients, I’m realising that the freelance landscape is changing — in many ways, for…Freelancing7 min readFreelancing7 min read
Published in Better Marketing·Nov 25, 2020Member-onlyGood marketing shouts, but great marketing listensThe best tone of voice is your customer’s tone of voice — I started my career as a Fashion Copywriter for luxury brands. My days were spent looking for decorative, aspirational words I could use to enhance product descriptions. Everything was adorned, accented, and embellished. It was fun. Plus, I got to know my way around a thesaurus. Synonyms were my savior. …Writing3 min readWriting3 min read
Published in The Startup·Jul 30, 2020Member-onlyThe Secret to Post-Pandemic Marketing Success? Building TrustThe *one* marketing strategy I’ve been recommending to everyone lately? Trust. Yes. Good, old-fashioned brand trust. Honestly? I’m obsessed with the stuff. And if you’re running a business, building a brand or growing an audience, you should be too. Because somewhere between Fake News, Covid-19 government failings and the Black…Marketing3 min readMarketing3 min read
Published in The Startup·Jun 15, 2020Member-onlyDear Brands and Marketers, Be Inclusive or Be ForgottenThere’s power in the campaigns we craft and the copy we write. Let’s start using it for good. — You’ve seen the news. You’ve shared the Instagram posts. But what does the police brutality crisis mean for your brand from now on? The two may seem disconnected. After all, nobody respects a brand that jumps on the latest trend just because. But this? This is different. …Marketing4 min readMarketing4 min read
Published in The Startup·May 29, 2020Member-onlyThe Ultimate Practical Guide to Building Your Personal BrandThere’s never been a better time to invest in your reputation. Here’s how. — “In a bad economy, the best investment you can make is in your reputation. When all bets are off, bet on yourself.” This was the basis of a Forbes article I was featured in 2018. But, woah, hold up… How did I, a 20-something marketer blogging from her bed in…Marketing7 min readMarketing7 min read
Published in The Post-Grad Survival Guide·Apr 12, 2020Member-onlyWhy You Need to Do an Energy Inventory. Like, Right Now.Think about your mind on any given day. I’ll take one for the team and go first: on any given day, on any given hour, I can be found thinking of far-flung destinations, an amazing article I just read, my friend’s upcoming birthday, this weekend’s plans, my growing to-do list…Happiness2 min readHappiness2 min read
Apr 12, 2020Member-onlyYes, You Should Reach Out to That Person. Today.Someone I grew up with died yesterday. I had no idea she wasn’t ok. — Someone I grew up with died yesterday. I’m not going to lie and say we were close. We weren’t. At least not as adults. There was an age gap, and we lived at opposite ends of the country. …Life Lessons3 min readLife Lessons3 min read
Published in The Post-Grad Survival Guide·Apr 7, 2020Member-onlyWhen This Is Over, Who Do You Want to Be?Thoughts on hope and starting over, because in the absence of certainty all we have is ourselves. — In the wake of yet another recession, will you start to redefine your relationship to money and societal expectation? With the possibility of unemployment, will you find a new, healthier relationship to your work? In the absence of social obligation, will you use the silence to finally listen to yourself?Personal Development5 min readPersonal Development5 min read
Published in The Startup·Mar 29, 2020Member-onlyDuring COVID-19, It’s Okay to Help People and Still Make MoneyPeople are still paying Amazon. Give them more opportunities to pay you to help them. — Ok, real talk: if you’re a small business right now, COVID-19 is especially exhausting. Everyone’s talking about offering free tutorials and video meetups and content marketing you need to be doing NOW and… woah. Let’s stop for a second. Breathe. As a marketing and communications consultant, here’s one thing I…Finance5 min readFinance5 min read
