Inspiration from 82 Great Examples of Value Propositions
Learning from examples is probably the best way to get creative with crafting a unique message that’s compelling and clickable
Many people find it easier to learn from examples. And, perhaps, that’s why the Bible has so many examples of people living by faith in God.
When it comes to making known what your company or organization is offering to serve people well, in today’s world where people are flooded with 1000s of messages every day, crafting a concise message that’s clear and compelling is known as a “value proposition” or “unique selling proposition.” We know it’s important, but what does it actually look like and how does it feel?
Here is a quick list of many great value propositions curated by good people sharing on the internet: (hint: click on the source articles for expert explanation for what makes these great)
value propositions that get it right
The best way to understand value propositions is to see good examples at work. Here are value propositions from the largest…
Wal-Mart. Everyday low prices.
Trader Joes. It’s not complicated. We just focus on what matters — great food + great prices = Value.
Opera. Made to Discover. Download the fast and free alternative web browser.
TOMS Shoes. With ever pair of shoes you purchase, TOMS will give a new pair of shoes to a child in need.
The Ladders. Your career is our job. Get matched with the job that’s right for you.
iTunes. You’ve never been so easily entertained.
Pinterest. A few (million) of your favorite things.
Salesforce. No hardware. No software. No boundaries.
Square. Start accepting credit cards today.
Evernote. Remember everything.
Skype. Wherever you are, wherever they are — Skype keeps you together.
Spotify. Soundtrack your life.
CampaignMonitor. Email marketing software for designers and their clients.
Geekdom. The Place Where Startups Are Born.
Prey. Rest safe. Protect your devices from theft.
Nerd Fitness. Level up your life. Stop taking advice from the dark side. There is a better way to get healthy.
IttyBiz. Marketing for businesses without marketing departments. We’ve been helping little businesses become less little since 2006.
Kiva. Loans that change lives. Kiva connects people through lending to alleviate poverty.
Value Proposition Examples You Wish You Had
With the average human attention span shorter than that of a goldfish, inbound marketing is a lot like speed dating…
Stripe— “Web and mobile payments, built for developers”
MailChimp— “Send better email”
Lyft— “Rides in Minutes” & “Take the wheel.”
Dollar Shave Club— “A great shave for a few bucks a month.”
Mizzen and Main— “Performance fabric. Traditional style.”
Pagely— “We Help The World’s Biggest Brands Scale And Secure WordPress.”
Bitly— “Shorten. Share. Measure.”
Unbounce— “Build Landing Pages Fast & Get More Conversions”
Apple MacBook— “Light. Years ahead.”
Vimeo— “Make life worth watching”
FreshBooks— “Small Business Accounting Software That Makes Billing Painless”
DuckDuckGo— “The search engine that doesn’t track you.”
Weebly— “Websites, eCommerce & Marketing in one place. So you can focus on what you love.”
Tortuga Backpacks— “Bring everything you need without checking a bag”
Opera— “Fast, secure, easy-to-use browser”
TheLadders— “Move up in your career”
Pinterest— “A few (million) of your favorite things” & “the world’s catalog of ideas”
Salesforce— “Sell smarter with the world’s #1 CRM solution for small business.”
HubSpot— “Generate leads and close deals with the HubSpot Growth Stack”
Skype— “Skype keeps the world talking, for free.”
Plated— “Dinner that perfectly fits your life”
Invision— “Design better. Faster. Together.”
Optimizely— “Let’s optimize digital experiences for your customers.” & “Keep pace with your customers’ constantly changing behaviors.”
Awesome Screenshot— “The easiest way to communicate with images”
Direct Energy Solar— “Your Sun. Your Power. Your Way.” & “Go solar your way. What a bright idea.”
Updatey— “Simple. Beautiful. Project Management.”
Examples of Killer Unique Selling Propositions on the Web
Two weeks ago, we talked about why a unique selling proposition is so important in building a high-traffic website or…
worldsstrongestlibrarian.com— “Get Stronger, Get Smarter, Live Better… Every Day”
outspokenmedia.com— “We grow, protect, and manage brands online.”
ittybiz.com— “grow your business, grow yourself”
chrisguillebeau.com— “You don’t have to live your life the way others expect.”
waterbrick.org— “Be prepared… not scared.”
basecamp.com— “It’s the saner, organized way to manage projects and communicate company-wide. It’s a game changer.”
fleishers.com— “Meat raised right”
Best Value Proposition Examples We've Ever Seen
Your business's value proposition is arguably the most important element of your overall marketing messaging. A value…
uber.com— “Get there. Your day belongs to you.” & “Tap the app, get a ride”
slack.com — “A messaging app for teams who put robots on Mars!”
digit.co— “Save money, without thinking about it.”
lessaccounting.com— “Accounting Software for Business Owners Who Dislike Bookkeeping”
crazyegg.com— “What’s making your visitors leave? Find out by seeing how users click and scroll through your website”
Value Proposition Examples That Convert Visitors
look at successful companies to understand what goes into writing a powerful value proposition and help you create your own…
trello.com— “Trello is the free, flexible, and visual way to organize anything with anyone.” & “Trello lets you work more collaboratively and get more done.”
airbnb.com— “Welcome to the world of trips. Homes, experiences, and places — all in one app.” & “Welcome home. Rent unique places to stay from local hosts in 190+ countries.”
wordpress.com— “Create your new website for free.” & “The easiest way to build your online presence.”
apptimize.com— “Break Free of App Store Approvals. Mobile optimization in minutes, not months, for iOS and Android.”
skillshare.com— “Learning Made Personal. Bite-sized classes, customized for you”
zapier.com— “Connect Your Apps and Automate Workflows”
groovehq.com— “Simple Help Desk Software”
soundcloud.com— “Find the music you love. Discover new tracks. Connect directly with your favorite artists.”
Companies Who Absolutely Nailed Their Unique Value Proposition
What is the purpose of your website? To attract business. This is the goal of every other website out there. Your…
intuit.com— “simplifying the business of life”
mixrank.com— “Automate inside sales.” & “Competitive Sales Intelligence”
legalshield.com— “Worry Less. Live More.”
zenpayroll.com— “The easiest way to pay your employees.”
viggle.com— “Discover music. Watch TV. Get Rewards.” & “Watch Live TV. Enjoy Streaming. Get Rewards.”
gengo.com— “Connect to people-powered translation with one click.”
crowdbooster.com— “Measure & Optimize Your Social Media Marketing”
listia.com— “Get rid of old stuff. Get new stuff for free.”
proven.com— “Easy, Elegant Hiring”
fundly.com— “Raise Money For Anything”
toutapp.com— “Close more deals” & “Transform Your Sales Team Into a
vidyard.com— “Turn viewers into customers”
locu.com— “Get Found Online”
wanelo.com— “Find amazing products.”
picplum.com— “Share Your Best Moments”
dogvacay.com— “Find a Loving Dog Sitter”
thumbtack.com— “Accomplish your personal projects”
scribd.com— “Read like you own every book in the world”
get.bible is trying out several different statements towards crafting a value proposition for .bible domain names:
- .bible is the trusted online source for all things Bible
- This new top-level domain opens new digital real estate for all things Bible
- get the shortest possible domain name with the word Bible in it
- Immediately identify your website’s content as Bible-related.
- Position your ministry as an innovator of Bible engagement within a trusted and reputable digital neighborhood for “all things Bible”
- spread the Word of God innovatively
- put God’s life-changing message at the fingertips of billions of people
- .bible domain names help churches, ministries and others come together to engage with Bible-related content
- .Bible will help to keep the teachings of the Bible innovative, fresh and relevant to today’s modern society and to generations to come.
- Relevance. Trust. Eternal impact.
- Names matter on the web and in the Bible
Which one do you think works best? How would you improve on it?
Individuals and organizations can now register .BIBLE domain names that are more shareable and memorable, meaningful and valuable—get one today at get.bible.