A Rhetorical Analysis of the Rise and Fall of Silent Hills P.T.

Bienne
9 min readOct 1, 2021
https://static.wikia.nocookie.net/silent/images/c/ce/Normus.jpg/revision/latest?cb=20140814031811

Silent Hills P.T. was introduced at Gamescom 2014 with the developer listed as 7780s Studio. P.T., which stands for Playable Teaser, was meant to be the selling point in the newest game of the horror franchise called Silent Hill. Silent Hills was scheduled to be released in two phases. The first phase was Silent Hills P.T., the playable teaser. The second was the full Silent Hills game. The Gamescom 2014 trailer that I will be analyzing can be found at the following link: https://www.youtube.com/watch?v=MnMJ0urMz54 (7780s Studio). The Gamescom 2014 Silent Hills P.T. trailer used psychological horror elements, a new kind of gaming experience, and real reactions of players to drive the success of Silent Hills P.T. by convincing an audience of adult gamers to download the playable teaser. The trailer’s meaning behind the use of a pseudonym for the developers contributed to the discontinuation of the entire Silent Hill franchise.

In 2014, an unknown developer called 7780s Studio released the trailer for a one-of-a-kind horror experience. Gamescom was highly praised in 2014 for its display of upcoming games and gaming technology, but nothing made their audience as excited as Silent Hills P.T.. The “s” was added at the end of this specific Silent Hill game to distinguish that while the storyline fits into the Silent Hill narrative, Silent…

--

--