Banner advertising will be 2nd highest in Ad spend after search till 2019


Digital banner advertising spending (just US), is scheduled to grow from 13BN in 2016 to over 19BN by 2019. Display Ad, primarily Banner Advertising will be second to Search only in the next few years.

Rich media is a digital advertising term for an ad that includes features like video, audio, or other elements that enable viewers to interact and engage with the content.

Text ads sell with words, and display ads sell with pictures, rich media ads offer more ways to involve an audience with an ad. The ad can expand, float, etc. You can access aggregated metrics on your audience’s behavior, including number of expansions, and video completions to get granular data on the success of your campaign.

Rich media lets agencies create complex ads that can elicit strong user response. Using HTML5 technology, the ads can include multiple levels of content in one placement: videos, games, tweets from an ad, etc. If you have a simple objective to generate clicks or a more ambitious goal to create brand awareness, rich media is the format to go with.

Here are some of the popular networks:

Adcrowd
Adroll
Adtech
AOL.
Appnexus
DoubleClick for PublishersGet banner
DoubleClick studio
Facebook
HTML5
IAB.
Quantcast
Twitter
Yahoo

Dimensions — the most common ones:

Skyscraper: 160w x 600h
With an impression share of 13%, the wide skyscraper is the third most popular banner size on the display network. Ad Impression Share: 13%

Wide Sidescraper: 160w x 600h
Is the third most popular banner size on the display network. Ad Impression Share: 13%

Rectangle: 300w x 250h
The medium rectangle is the most served banner size on Google’s display networks. It captures a third of all served ad impressions. Ad Impression Share: 33%

Sidebar

Mobile: 320w x 50h
The mobile leaderboard comes in last among the top 10 banner sizes. However, at a growth rate of 119% it’s outpacing all other banner sizes. This strong growth is obviously driven by the overall growth in mobile traffic. Ad Impression Share: 1%

Large Rectangle: 336w x 280w
The large rectangle is bigger version of the medium rectangle. The medium rectangle not only has a much larger impression share, it also continues to grow in popularity where the large rectangle is showing zero growth. Ad Impression Share: 1%

Banner: 468w x 60h
The ‘banner’ comes in fourth with an impression share of 3%. Ad Impression Share: 3%

Leaderboard: 728w x 90h
The leaderboard is the second most served banner format on the display network; just one percentage point behind the medium rectangle. Ad Impression Share: 32%

Wide Leaderboard: 728 x 90px
Is the second most served banner format on the display network; just one percentage point behind the medium rectangle. Ad Impression Share: 32%

Post credit: WIkipedia, eMarketer.com, stefanmaescher.com

7 key rules to banner making:

1. White Space

2. Create a Clear Call to Action

3. Single Message

4. Simple Typography

5. Give Users Something

6. Choose Images Carefully

7. Practice the 20 Percent Rule

8. Have a good team to back you up

THAT’s for this one. Do send in your comments/ views down in the section below.

If you have any queries and need support of a team for banner creation, check this out OR you can send in your queries at support@bighellomedia.com

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