Hacks for Crafting a Killer Webinar Presentation — Part 2: Webinar PowerPoint Design

This blog is “part two” of a two-part series that details steps to take to develop a killer webinar presentation. Part one covered best practices for developing the content for your presentation, and this blog will include hacks for designing the webinar PowerPoint presentation, best practices for placing your content on slides and then tips for adding images.

If you haven’t read part one yet, check it out here. I will be referring to it often.

Designing your webinar PowerPoint Presentation

PowerPoint is a powerful tool and has more features that you probably ever considered.

You don’t need to be a designer to build a professional, sleek webinar PowerPoint presentation. You just need to have a little bit of creativity and patience. If your company doesn’t have a corporate PowerPoint template that you must use for your webinars, you are lucky enough to have the chance to develop a presentation that mirrors the tone of your webinar.

Before you start designing your webinar PowerPoint, decide what that tone is. Is this a serious webinar? Or maybe it can be a little playful, or have a modern take to it. Think of who your ideal audience is that you will try and get to register, that will be your first clue for selecting the design of the webinar PowerPoint.

Steps for Designing a Webinar PowerPoint

  1. Open your PowerPoint program; you should see a list of ready-made templates you can use. Such as below. Select the template that best fits the look you are going for. Note — we will review below how to change the colors of the template, only pick a template based on the design for this step.
  1. Once you select your template, you can choose your colors. There are a few options to do this:
  • Under the Design tab, you can immediately choose different colors for your template, like the blue, brown or green. Look at the screenshot below for example.
  • OR if you have corporate brand standards, you can customize the background color and font size to your company’s colors. To customize the background, in the Design tab you will select the ‘Format Background’ button, make sure ‘Solid Fill’ is selected, click the color bucket to the right of ‘Color.’ A pop-up will open, and you can then input your corporate colors using the RGB sliders or Hex#. Notice the screenshot below. The slide is now gray!
  1. The next step is updating your font colors. You can, of course, select from any of the available colors, but if you’d like to use corporate colors or custom colors, go back to the Home Tab, select some text on a slide and then select the Font Color button — click on ‘More colors.’ Again, a pop-up will open, and you can use the RGB sliders or Hex# to find your colors. These colors will be saved in PowerPoint in the colors section under ‘Recent colors’ to select from again as you build your webinar PowerPoint.
  1. Logo — if you want to promote your company via your webinar PowerPoint, there are two easy hacks to get your logo on each slide.
  2. Add the Logo on the Slide Master — detailed instructions here.
  3. Or you can add your logo on the first slide of your webinar PowerPoint, typically your Title Slide. Once you place the logo in the spot you prefer, right-click on the logo and select copy. Go to each of your slides in your deck and press Paste. This will place the logo in the same spot for each of your slides.

That’s it! Now you have your PowerPoint design and colors set.

Placing Content in the Webinar PowerPoint

Some may not realize this, but you can find multiple slide layouts for PowerPoint templates. You can find these by being in the Home tab — click on the ‘layout’ button. As you can see in the below screenshot, there are a variety of designs to choose from to get your message across. Whether it’s a section slide, a two image slide design, captions, or even a vertical layout.

In the part one blog, I had you highlight the most important elements of your webinar script. This highlighted content is to be the foundation of the content you place in your webinar PowerPoint slides.

Please do not copy and paste your script content directly onto your PowerPoint slides. There will be too much text, and then what is the point in you even talking if they can just read your entire presentation on your webinar PowerPoint?

You will want to break-up the content from your webinar script in short, digestible bites — this will allow your webinar attendees to listen to what you are saying rather than reading a story from your PowerPoint slides. Let’s break up the parts of a webinar PowerPoint piece by piece.

What content to place on the first 4 slides:

Title Slide: Put the title of the webinar, speaker(s) name, date, company logo.

Bio Slide: Picture of webinar speaker(s) and short bullets on who they are.

Agenda Slide: A Short-bulleted list of what will be discussed. (I used the agenda example from part-one of the blog series!)

Objectives Slide: Another short-bulleted list of what webinar attendees will take away from attending this webinar (example: 5 Hacks for Crafting a Killer Webinar Presentation)

These first 4 slides are the easiest to build, and should be the shortest. Don’t overthink these slides. They should be simple to follow and let your attendees know their purpose for being there the next 45 minutes to an hour. Check out the below 4 screenshots for examples of these slides.

Sample Intro Slides

Typically, each webinar has a few main points to make or a couple of different sections. Please refer to the part-one blog for more information on writing these different sections. For this blog, I am going to again assume you have 4 sections of content called the what, why, how, and when. We will call this part of the webinar PowerPoint the “body” — think of when you were school and the elements of an essay, this is the meat of your webinar, and you’ll have most of your slides in these sections.

For each of your 4 sections, you should have already highlighted the most important parts. You likely highlighted whole sentences. You will want to turn those sentences into short, digestible, easy to read bullets to illustrate your point or argument.

Once you have gathered the summarized text for each of your sections, I recommend you write a very short intro for each of your sections, and then 3–5 highlight bullets for what will be covered in this section. Almost like your agenda. You don’t need only to list what will be covered. You could instead name 3 important stats, a quote from an expert, or list of qualifications.

For each of your bullets, you can create a separate slide for each that dives deeper into the content. The below (some are silly!) screenshots will make this clearer. Start each section with its own sub-title slide to introduce each section. This will help let your attendees know that a new section of the webinar PowerPoint is starting as well.

The last slide (above) is a great example of a time to put in either a relevant image, call-out a quick stat, quote or comment. You could still list few short bullets on this slide to further illustrate your point too. The goal is not to overwhelm any of your slides, but to break up the content from your script. In these slides, you can also highlight a short snippet of the stories or examples you share from your webinar script.

Each slide should only be filled with 30–50% of text. If you’re covering a complex topic, think of a way to break it down without having to type it all out. A webinar PowerPoint should be a reference tool, not a script or a book. That is where your webinar script comes in handy, you’ll have all the points handy that you want to make, without having to remember it by just looking at a slide.

Now that the “meatiest” part of the webinar PowerPoint content is complete, you will create a ReCap or Takeaway slide. On this slide, you will pull out a few main bullets that you’ll want your webinar attendees to remember if nothing else. After this, you should proceed to your Q&A session (if this is part of your agenda).

Never leave your webinar attendees hanging, provide them information on a slide with the next steps you detailed in your webinar script. By sharing the information, it will give them time to screenshot the slide or write it down.

Finally, place your contact information on the last slide so that your webinar attendees can reach you, and you’re done with the content piece.

Using Images on your PowerPoint Slides

Slides looking a little bare? Jazz them up a bit with some images! Use images to illustrate each of your sections for your webinar PowerPoint. Ensure that your chosen images are relevant and drive home the point you are trying to make. Or add a little humor, it will keep everyone awake during the presentation.

There are a couple of free image websites I love to use. Check out the full list here. I recommend starting here to find images to ensure you are not infringing on any copyrights. Check out this blog for more information on copyright infringement.

My last tip for images is to use the ‘Design Ideas’ function in PowerPoint. It will offer a variety of ways to design your slide based on the image you drop in the webinar PowerPoint slide. Check out the below screenshot for examples. It’s a quick, sure way to make your webinar PowerPoint look better in no time. You can find the ‘Design Ideas’ by selecting the Design tab at the top and then click on the ‘Design Ideas’ button. Note, this feature will usually only work if you have an image already on the slide. Or this feature will sometimes automatically pop-up when you drag an image to a slide from your desktop.

With this blog series, you have a variety of tips and tricks at your fingertips to develop a professional, branded and fun webinar PowerPoint. Give these tips a go, and have fun. Use this template as your foundation to begin building your own webinar PowerPoint presentation.

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