Google My Business is a fantastic service that all website and business owners should be using. The idea behind this service from Google is to allow businesses upload and control some of the information about their business that will be found on platforms such as Google Search, Maps and Google+.
At our web design agency we ensure that every website we build is connected to Google My Business and we provide all the training necessary for our clients to update and understand how to use Google My Business.
So what is it and how is it used? In order to avail of this service, you must sign in to Google My Business, if you don’t have a Google account it will prompt you to create a free account. From that you will go through a number of easy steps, followed by a request to verify your Business. This is an important step and Google have a number of different methods to verify the business and the location.
When you login to the console you will find a number of tabs on the top of the screen, go directly to Edit Info. In here you will find a place to enter your Business Name, Address, Contact Info, Category of Business (Example: Website Designer), Opening Hours and an Introduction to your Business. Once you have input all the relevant information wait a few days and see the results across Google Services.
Google My Business also has a number of nice analytical features; once again login to the console, press the “Insights” tab and check out some of the statistics like Views, Clicks, Phone Calls and you can even see how many requests for directions came through Google Maps.
Users of Google My Business can manage reviews they received from the public. These reviews show up on a number of Google Services in the form of rating stars beside the search query. This is a nice tool that allows you to reply to each review your Business received. Being active on this level and managing it correctly will help your Business build trust with customers.
Some users of Google My Business elect to upload photos like Identity Photos, Interior Photos, Exterior Photos and Team Photos. Again these photos will show up in Random order across Google Services and can really make your Business stand out from the competition.
So spending a bit of time working on your Business profile across Google Services can really make your Business stand out. So if you are in the process of getting a new website designed, insist with your website designer they include setting up Google My Business as part of their website design service.
Our Website Design Agency in Dublin are more than happy to advise on strategies to maximise your online profile. Our Web Agency ensure that a number of vital Google Services are set up on each and every web design we produce and we believe that going that extra mile will lead to a more successful outcome for our clients online profile. You can contact us in Dublin at any stage or feel free to give us a call on +353 1 662 9398.