Happy Birthday, Steve (born 2/24/1955)

Steve Jobs is not just a famous name.

How many successful entrepreneurs of our time were driven by his success? He is a legend of business. He is the start of a new era of possibilities.

Steve Jobs gave us the tools to be whoever we want to be, or do whatever we want to do. He showed us the process from crazy thoughts to global results. He gave us the directions:

  1. Think different.
  2. Dream big.
  3. Don’t waste time.
  4. Make big choices.
  5. Follow your heart.
  6. Don’t lose faith.
  7. Love what you do.

… because you can do it.

“I have a very simple life. I have my family and I have Apple and Pixar. And I don’t do much else.” — said Steve Jobs. He wasn’t social, and was home every evening. He had a garden of wildflowers, herbs and vegetables in his house. Jobs lived on strict vegan meals, the absence of TV for the kids, and the occasional dinner with Bill Clinton.

He had a whole wardrobe filled with two exact pieces: Issey Miyake black turtlenecks and blue jeans, only because he didn’t want to waste his time.

He didn’t have any religion. “I like to think that something survives after you die,” he said. “It’s strange to think that you accumulate all this experience, and maybe a little wisdom, and it just goes away. So I really want to believe that something survives, that maybe your consciousness endures. But on the other hand, perhaps it’s like an on-off switch. Click! And you’re gone.”

Money wasn’t his thing. He was happy buying a new bike, or a new Mercedes SL55 AMG every 6 months, so he wouldn’t have the legal obligation to get a license plate. It wasn’t about zeros in his net worth, it was about living a meaningful simple life.

Jobs was really picky. Some call it perfectionism. No detail was too small for him. He personally picked the caterer for Apple’s cafeteria, and once called Google on a Sunday morning to change the yellow gradient in the 10-pixel Google logo on the iPhone Map app.

He wanted to change the world. And he did it.

And one more thing. Our third-grader told us a month ago that she was the only one out of 18 kids in the class who knew about Steve Jobs. How is this possible? 8-year olds use smartphones and tablets, but don’t know the story behind them? How would they act in the new era of possibilities?

Business without Busyness