Google is giving online merchants a new way to stand out over the highly competitive Black Friday shopping weekend. AdWords structured snippets, which let online advertisers customize their PPC ads with valuable product and store information, have two new header fields: Black Friday and Cyber Monday. These header snippets can offer details about store opening times, sales and promotions.

Here’s what you need to know.

When Snippets Can be Used

  • Black Friday snippets can be included in ads between November 20 and November 27.

If both headers are utilized, only the…

Product photos are one of the most important elements on any ecommerce website. If customers land on a product page with a grainy image, little else about your site design or navigation will matter. There’s little chance they’re going to purchase that product.

There are hundreds of ways you can design your site to showcase products in imaginative and engaging ways. But for a growing brand, it’s imperative that you get the essentials right before tackling more advanced methods such as 3D spinning or virtual fitting rooms.

It’s always a good idea to have a solid foundation before solidifying processes.

Google’s dedication to local when it comes to shopping is comparable to none. Earlier in 2015, their mobile-local algorithm update gave prominence to brands with mobile-optimized sites, showcasing “Near You” results every time a user typed in a query. This update made it ever more important for brick-and-mortar stores to launch an online presence — specifically one that caters to mobile.

Now, Google has released a Shopping Insights beta that will further enable brands to increase their revenue via locally driven merchandising. Here is how it works:

  • Shopping Insights tracks search data on Google and highlights popular products and major…

This post was originally published on the Bigcommerce Blog.

There’s something curious happening to the holidays. Historically, brands have captivated audience attention most during this time of year. Toy ads abound, catalogs show up on your doorstep, lists are made, purchases placed and retailers reap a seemingly ever-increasing amount of revenue.

In fact, for years, holiday season sales as a percentage of total retail sales in the U.S. have topped 20%. And in preparation for this mass influx, brands often begin advertising holiday sales in October and make headlines for opening their doors on Black Friday earlier and earlier each…

Most successful business owners can, with confidence, answer the question “How well is my business doing?” Better yet, they can back up their answer with sufficient data. After all, only when you can answer this question with data-backed clarity will you know where your online store stands today and what to do tomorrow to scale to even greater success.

In other words, today’s data-driven decision making is beaconed more by hard facts than gut reactions — and that’s a good thing. …


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