Successful Facebook Ads

So a lot of you have probably attempts to run a Facebook ad or two. Maybe you had some luck but chances are it flopped. There’s a number of things it can be but in this post I want to tell you about a big mistake most Facebook marketers make.

When you start setting up your campaign, you’ll add your ad name, budget and so on. When you get to the section for your audience, this is where a lot of mistakes are made.

Were conditioned to believe that the bigger our potential reach, the more luck we’ll have. It’s actually quite the opposite. When you narrow your target to a small number, depending on what kind of business you are (I typically narrow mine down between 1,000 and 1,500) your getting more and more specific about what your target wants. Think about it this way, if you sell binoculars, and your targeting people who have an interest in eye wear in general, your wasting your budget.

Narrow your audience to a small potential reach when using social media marketing. You’ll not only see more results, but you’ll also see you CPC (cost per click) drop too.