Why do I care?

What makes me come into work every day?

What we do matters

Recently, Tom Loosemore — formerly of GDS, now of Co-Op — shared a presentation he gave on his work in Government over the last five years. Towards the end, he sent out a rallying cry for people to stop limiting themselves when they think about the potential for digital transformation. Because what we do matters, the prize is so much greater. And this really struck a chord with me. What we do does matter, a lot.

So why do I come into work?

I come into work to help people.

How about you?

Turning this question inwards is not an easy thing to do — writing this post hasn’t been simple! But it’s so valuable, and it’ll help you understand your work even more.