Media ecology, as the suffix suggests, is the study of media environments. But how does somthing as abstract as media relates to biology? Much like the ecosystem itself, media is made up of various parts and components. Every little cog working together to contribute to the whole environment. And even changing just one of the parts can make a overall difference.
The study of our online environment helps us to understand how the media world and internet became what it is today. Webites like YouTube where the users create the content and interact with other is an example of media ecology. The media environmentis consitantly affecting the users around it and a part of it.
The way various media and techonologies affects the way we live is understood through studying media, therefore, meida ecology is relevant to help us understand the media world and its influences.