Get More Views With This TEDx Strategy
By Bilyana Georgieva, TEDx Coach, Digital Nerd and Multi-Award Winning Professional Speaker, founder of The ‘Red Dot Speaker Star’ (formerly ‘Soon-To-Be a TEDx Speaker’) Program.
The ‘Red Dot Speaker Star’ newsletter gives you tips, tricks and hacks for your successful TEDx Journey. Make sure you follow me on Medium and click the 🔔 button on my profile to be notified when I share them.
One of the most asked questions by TEDx speakers is
How to get more views on my TEDx talk?
I will give you today one TEDx strategy that always proved an increase in TEDx talk views,
regardless if your TEDx talk was just published or it has been out for several years.
Before I explain step by step what to do, let me tell you what that TEDx strategy is …
It’s a solution for a worldwide demand …
Think for a second — Your original TEDx talk is in the language you spoke on stage,
However,
every person around the globe have their own mother language that they prefer to use when learning something new or casually land on a TEDx talk.
Regardless how many people are speaking the language you used on TEDx stage you still have that limitation of one language only.
Back in 2019 Neil Patel said,
“One of the best content marketing strategies for 2020, and next 3 years, is to translate your social media content in the 5 most popular languages in the world”
Why such strategy works for TEDx talks and increases visibility?
Because in a way talks are a type of content shared publicly on social media with the idea to reach thousands of millions of people.
The problem is that majority of the world’s population don’t know English.
Even those that know English but it’s not their mother language prefer to digest information in their native language.
By having your TEDx talk in the original language only you automatically exclude all the people who don’t speak that language, i.e. billions around the 🌍
Therefore, one of the best TEDx strategy to increase your TEDx talk views is
to transcribe your talk in the most spoken languages in the world.
This way you will supply the worldwide demand of billions of people to digest information in their native language.
Of course, you most probably are asking now which languages are those you should transcribe into?
Here are the top 15 most spoken languages in the world in 2022:
English, Mandarin Chinese, Hindi, Spanish, Standard Arabic, Bengali, French, Russian, Portuguese, Urdu, Indonesian, German, Japanese, Marathi and Telugu.
IMPORTANT:
There are few things I want you to know before you go ahead and chose the languages to translate into:
- TEDx talks can only be translated by the volunteers registered with the TED HQ as translators. You can find the list of all translators HERE
- YouTube automatically puts subtitles in the original language of the video, i.e. you’ve got transcription of your TEDx talk in one language automatically. However, you should check the accuracy of these subtitles and request a transcription of the original language if its not correct;
- Regardless how many languages your TEDx talk will be translated in, your YouTube TEDx talk will always keep the same URL link. This also means that if you already shared the URL link everything is ok, all languages will appear under that link.
- TED Talks are subtitled in 100+ languages
How to get your TEDx talk translated in the languages you want?
You need to send an email to translate@ted.com
and request a translation. Mention which languages you want to translate and if you want transcription of the original language of your talk
You want to check few TEDx talks?
Gabrielle’s Hartley TEDx talk was on 30K views before it was transcribed in 4 languages. Several months later the talk doubled the views
Alina Timofeeva’s TEDx talk was transcribed in 20 languages and now has half a million views
Dr Khurram Sadiq’s TEDx talk was transcribed in 4 languages and now has half a million views as well
Almost every talk that was translated in major languages double the views within 3–4 months. Simply, because millions of people have the chance to watch it with transcription in their native language.
Thanks for reading this week’s ‘Red Dot Speaker Star’ newsletter. Make sure you follow me on Medium and click the 🔔 button on my profile so you will get notified when I publish my next article.
Don’t forget to subscribe for this newsletter to receive every week tips, trick and hacks for your successful TEDx journey. LIKE and SHARE this article with the people around you, whose dream is to become a TEDx Speaker.
Sending you love and energy!
Yours,
Bilyana
