How To Position Yourself As a TEDx Speaker

By Bilyana Georgieva, Public Speaking Coach, Multi-Award Winning Professional Speaker, Digital and Social Media Nerd, and founder of the ‘Red Dot Speaker Star’ coaching program, podcast and weekly newsletter.

This ‘Red Dot Speaker Star’ newsletter gives you tips, tricks and hacks for your successful TEDx Journey. Make sure you follow me on Medium and click the 🔔 button on my profile to be notified when I share them.

Let’s set expectations first as most people think that posting on social media will increase the views of their TEDx talk and will position them as TEDx speakers.

For two years now I’ve been using 52 different Diffuse strategies specially for TEDx talks, that can be merged in two streams:

• those that increase the outreach of your TEDx talk
• and those that position you as a TEDx speaker and have very little impact on your views

It’s a social media fact that

⚠️ Only about 10–15% of people reading your posts click on the links and watch a video

Therefore,

❌ IT WOULD BE A WRONG EXPECTATION TO BELIEVE THAT:

Social Media will help you increase massively the views of your TEDx talk

Remember this today:

⚠️ Social Media IS the place to position yourself as a TEDx speaker ONLY

Well positioned speakers are:

invited to speak on other stages,

seen as experts in their field,

seen as authority on that topic,

gain credibility for having the guts to speak on TEDx stage

When people try to use social media and position themselves they do 5 common mistakes:

🤭 The first post of each TEDx Speaker sounds the same as everyone else’s — “OMG! My TEDx talk was just published! Im so excited! ..”

🤭 TEDx Speakers post 2–3 times on their social media and stop

🤭 Each of those 2–3 posts sound the same — “Go Watch My TEDx talk!”

🤭 Maximum a week after their TEDx talk is published speakers stop posting about it. Simply, they run out of ideas what to say

🤭 About 40% of the TEDx speakers don’t update their headlines on social media with the words “TEDx Speaker”

So let me ask you this:

How do you expect people to invite you to speak on their events if you haven’t mention anywhere you are a TEDx speaker?

I know Im harsh today but I need to tell you the rest of the truth as well:

Soon your posts about your talk will be buried under the other posts you do

So what to do to be able to position yourself as a TEDx speaker and get the best out of it?

⚠️ Update your LinkedIn, Instagram, Facebook, Tik Tok, etc. headlines. Add “TEDx Speaker” everywhere. Don’t update few, but all of your social media platforms, where you have profile. You never know who check you out where and which one is their favourite media.

⚠️ Update your LinkedIn profile by adding new job experience.

Go to Experience section >> add Position: “TEDx Speaker” >> Company name: “TEDxName” >> add description: a text that includes 3 hashtags that relate to your topic and your audience >> add Media: the URL link to your YouTube TEDx talk >> add 5 skills that relates to you as a speaker >> make sure the ‘Notify network’ field is ON

⚠️ Embed your TEDx YouTube Link in your YouTube channel.

Click on your YouTube Profile Picture >> go to ‘Your Channel’ >> button ‘Customize Channel’ >> tap ‘Basic Info’ >> scroll down to section ‘Links’ >> click ‘Add Link’ >> add your TEDx YouTube URL >> Click button ‘Publish’ >> go back to your YouTube channel and check that the link is on the right bottom corner of your the banner. If you dont have a banner add one!

⚠️ Post every day for 14 days, starting from the day your TEDx talk is published

How to sound and look different from the others?

1. Grab sections of your script and make them separate posts. Use different hashtags every time!
2. Extend your TEDx script with more stories, stats and facts and turn each of them into a post.
3. If you did different versions of your script use those sections that didn’t go into your final talk
4. Talk about your TEDx journey before and after your TEDx day. Everyone’s journey is different! Everyone has their own struggles. Share them
5. Tell stories of other people that relate to your topic. No need to mention names!
6. Tell your dreams and WHY you did a TEDx talk

SHARE this article with everyone who is about to go on stage, just did a TEDx talk or is waiting for their talk to be published.

Thanks for reading this week’s ‘Red Dot Speaker Star’ newsletter. Make sure you follow me on Medium and click the 🔔 button on my profile so you will get notified when I publish my next article.

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Sending you love and energy!

Yours,

Bilyana

#TEDxcoach #TEDx #tedxtips