The power of a Key Phrase in your speech
By Bilyana Georgieva, TEDx Coach, Digital Nerd and Multi-Award Winning Professional Speaker, founder of The ‘Soon-To-Be a TEDx Speaker’ Program.
The ‘Soon-To-Be a TEDx Speaker’ newsletter gives you tips, tricks and hacks for your successful TEDx Journey. Make sure you follow me on LinkedIn and click the 🔔 button on my profile to be notified when I post them.
How do you create a VERY MEMORABLE SPEECH?
Few months ago I run a survey on LinkedIn asking people what they remember from a TED talk
Regardless if you give a speech on a business conference, industry breakfast or a TEDx talk people will NOT remember your name, nor the title of your speech.
They will remember your topic and how you make them feel.
But …
2 years later, when they go on Google to search for you, they will not remember enough about you to search and find you.
UNLESS …
you made your speech memorable
The neuroscience says that we need to hear the same words 6 to 12 times before we store the knowledge in our long-term memory.
Yet, if that’s a public speech, like a TEDx talk or a business speech, what words do we need to concentrate on and repeat so our audience can remember?
I call those words
Key Phrase
which is a short, snappy sentence that contains the essence of our wisdom.
If that’s a TEDx talk the wisdom would be your idea worth sharing.
if that’s a business speech the Key Phrase will be the pivot of your knowledge or the essence of your message you want others to remember.
Furthermore,
as the neuroscience helps the public speaking with the insight on how the brain works I challenge the old style of giving a TEDx talk.
The Old TEDx Style vs A New One
If you want people to remember you, as a TEDx speaker, you will have to repeat your Key Phrase 6 to 12 times throughout your talk.
That means that you must not wait till the end to say:
“And remember this today from my TEDx talk …”
but you will tell the people over and over your Key Phrase.
To add one more reason why the New Style of giving a TEDx talk make is better I want to remind you two more facts — the attention span nowadays and the people’s behaviour..
A study in 2021 by Microsoft concluded that the human attention span has dropped to eight seconds — shrinking nearly 25% in just a few years.
By repeating the same Key Phrase more often you, as a speaker, will bring the attention back to your talk as your audience will recognise that they already heard that phrase. If anyone’s mind slipped in a direction far away from what you are saying the subconscious listening will recognise the repetition of the same phrase and will trigger a curiosity to learn WHY you are repeating it.
Last, but not least, we all watch a video and somewhere around minute 2 we check how long the video is, so we can decide if we should watch it now or save it for later.
Which means that giving your wisdom as a Key Phrase within the first 2 minutes of your speech increases the chances people to watch you till the end.
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Sending you love and energy!
Yours,
Bilyana
