3 ways to define your community (part II)

Understanding your community better will make it stronger

As we mentioned in the previous post, your community card is the tool gathering all the unique attributes of your community.

The first characteristics to consider in this card were the geographic reach, the demographic and the type of gathering place for your community. Today, our focus will switch to three new features:


Look into the age of your community. A recent community will not require the same care as an older one. A common past means that a community learnt to grow together and take pride in specific achievements.

Make sure to know these milestones and to keep track of the new ones to come.


Is the culture of your community more formal or informal? Does it have a national or international orientation? These questions will help you understand the main language and voice of tone to use within your community.

Using the right language for your community will help you engage with a maximum of its members.


The values of your community refer to what your community cares about and what they prefer ignoring. How do your community members expect others to dress or behave? What are members’ goals in joining the community.

Look into their shared purpose and work to allow them to accomplish it.

These questions will give you a first overview of your community characteristics. It’s only just a start! Follow us to complete your community card and understand your community better.

Your community is special: give it the special tool it deserves!

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