The Man Behind The Curtain

Social Media, Social Control, and The Issue Of Speech

Blu Buchanan
4 min readJan 18, 2017

CW: Transphobia, Sexual Assault, Death Threats, Genocide

The​ ​role​ ​of​ ​social​ ​media​ ​in​ ​today’s​ ​movement​ ​building​ ​is​ ​at​ ​once​ ​precarious​ ​and​ ​critical.​ ​Spreading the​ ​word,​ ​doing​ ​outreach,​ ​sharing​ ​tactics​ ​and​ ​strategies​ ​-​ ​all​ ​would​ ​be​ ​much​ ​more​ ​difficult​ ​without platforms​ ​like​ ​Facebook.​ ​That​ ​being​ ​said,​ ​after​ ​organizing​ ​against​ ​alt-right​ ​fascists​ ​and​ ​white supremacists,​ ​I’ve​ ​seen​ ​how​ ​the​ ​invisible​ ​hand​ ​of​ ​social​ ​media​ ​algorithms​ ​not​ ​only​ ​centers​ ​voices of​ ​power,​ ​but​ ​blocks​ ​those​ ​of​ ​us​ ​who​ ​call​ ​attention​ ​to​ ​violence​ ​against​ ​our​ ​bodies​ ​and​ ​our​ ​mental health.​ ​White​ ​nationalists​ ​and​ ​fascists​ ​alike​ ​consistently​ ​highlight​ ​concerns​ ​about​ ​censorship​ ​and incursions​ ​against​ ​their​ ​freedom​ ​of​ ​speech — yet​ ​those​ ​very​ ​kinds​ ​of​ ​incursions​ ​form​ ​the​ ​daily experience​ ​of​ ​those​ ​of​ ​us​ ​on​ ​the​ ​margins.​ ​Platforms​ ​like​ ​facebook​ ​utilize​ ​neoliberal​ ​logics​ ​of community​ ​and​ ​inclusivity​ ​to​ ​privilege​ ​those​ ​who​ ​already​ ​have​ ​the​ ​power​ ​to​ ​speak.

Just​ ​one​ ​example​ ​of​ ​this​ ​is​ ​a​ ​set​ ​of​ ​screenshots​ ​I​ ​shared​ ​recently — images​ ​of​ ​someone​ ​threatening my​ ​friend​ ​with​ ​assault,​ ​rape,​ ​and​ ​death​ ​after​ ​helping​ ​to​ ​shut​ ​down​ ​a​ ​fascist​ ​rally​ ​on​ ​our​ ​campus. The​ ​so-called​ ​“alt-right”​ ​has​ ​spun​ ​the​ ​shutdown​ ​of​ ​their​ ​events​ ​by​ ​activists​ ​as​ ​violence,​ ​a​ ​narrative the​ ​media​ ​picks​ ​up​ ​and​ ​spreads​ ​for​ ​views​ ​and​ ​shares.​ ​Yet​ ​these​ ​attacks​ ​exemplify​ ​both​ ​why​ ​we had​ ​to​ ​act,​ ​and​ ​also​ ​the​ ​danger​ ​we​ ​expose​ ​ourselves​ ​to​ ​in​ ​fighting​ ​for​ ​our​ ​communities.​ ​​​ ​In solidarity,​ ​I​ ​decided​ ​to​ ​share​ ​(with​ ​permission)​ ​these​ ​screenshots​ ​in​ ​various​ ​places​ ​on​ ​Facebook.​ ​​ ​I was​ ​promptly​ ​blocked​ ​for​ ​24​ ​hours.

Content Flagged, and Why I Was Blocked

Earlier that evening, I was attacked by a transphobe who told me I was mentally ill because I identify as non-binary, used the t-word, connected trans people to concentration camps, and suggested he would show up at my house. I reported all of those comments and they are still up. The person has not been held responsible for threats of violence.

Unchecked Transphobia

​This​ ​example​ ​is​ ​just​ ​one​ ​of​ ​many​ ​demonstrating​ ​the​ ​problem​ ​“free​ ​speech”​ ​poses​ ​in​ ​the​ ​age​ ​of social​ ​media.​ ​I​ ​have​ ​previously​ ​talked​ ​about​ ​how​ ​free​ ​speech​ ​rhetoric​ ​is​ ​leveled​ ​to​ ​protect​ ​the powerful.​ ​Power​ ​is​ ​coded​ ​into​ ​the​ ​very​ ​gatekeeping​ ​mechanisms​ ​of​ ​our​ ​social​ ​media,​ ​as​ ​surely​ ​as it​ ​is​ ​coded​ ​into​ ​our​ ​daily​ ​lives.​ ​This​​ ​​isn’t​​ ​​simply​​ ​​about​​ ​​an​​ ​​algorithm,​​ ​​because​​ ​​that​​ ​​algorithm​​ ​​reflects​, produces,​ ​and​ ​​reproduces​​ ​​ideologies​​ ​​of​ ​control.​ ​The​ ​imbalanced​ ​implementation​ ​of​ ​“free​ ​speech” online​ ​codifies​​ ​​mechanisms​​ ​​of​​ ​​control​​ ​​brought​​ ​​right​​ ​​from​​ ​​the​​ ​​social​​ ​​structures,​​ ​​the​​ ​​virtual​​ ​​spaces, we’ve​​ ​​always​​ ​​inhabited.

The​ ​internet​ ​is​ ​often​ ​an​ ​abstracted​ ​place,​ ​a​ ​place​ ​of​ ​“becoming,”​ ​in​ ​which​ ​people​ ​are​ ​not​ ​limited​ ​by their​ ​identities​ ​or​ ​physicality​ ​in​ ​the​ ​same​ ​ways​ ​they​ ​are​ ​offline.​ ​The​ ​idea​ ​of​ ​“free​ ​speech”​ ​is​ ​itself another​ ​abstraction,​ ​dear​ ​to​ ​liberal​ ​worldviews​ ​and​ ​rarely​ ​examined​ ​for​ ​the​ ​power​ ​differentials​ ​it masks.​ ​Free​ ​speech​ ​and​ ​the​ ​internet​ ​produce​ ​an​ ​ideological​ ​and​ ​virtual​ ​location​ ​in​ ​which​ ​all​ ​voices are​ ​theoretically​ ​equal.​ ​But​ ​this​ ​abstraction​ ​is​ ​just​ ​that,​ ​and​ ​a​ ​historical​ ​understanding​ ​of​ ​power​ ​tells us​ ​that​ ​even​ ​these​ ​spaces​ ​are​ ​socially-controlled,​ ​creating​ ​gatekeepers​ ​and​ ​institutions​ ​with various​ ​forms​ ​of​ ​stratification.

For​ ​instance:​ ​Facebook​ ​puts​ ​community​ ​standards​ ​in​ ​place​ ​as​ ​gatekeepers​ ​to​ ​distribute​ ​risk.​ ​This arrangement​ ​displaces​ ​risk​ ​from​ ​the​ ​company,​ ​onto​ ​the​ ​people​ ​who​ ​partake​ ​in​ ​its​ ​services.​ ​Instead of​ ​framing​ ​this​ ​distribution​ ​as​ ​beneficial​ ​to​ ​the​ ​company,​ ​it’s​ ​instead​ ​described​ ​as​ ​a​ ​way​ ​to​ ​build connectivity​ ​and​ ​safety.​ ​Yet​ ​the​ ​community​ ​standards​ ​are​ ​unevenly​ ​enforced,​ ​and​ ​Facebook’s moderators​ ​routinely​ ​demonstrate​ ​an​ ​inability​ ​to​ ​distinguish​ ​context​ ​and​ ​power​ ​relations​ ​in​ ​the cases​ ​they​ ​mediate.​ ​As​ ​a​ ​result,​ ​the​ ​community​ ​standards​ ​often​ ​serve​ ​as​ ​nothing​ ​more​ ​than​ ​a​ ​tool that​ ​reifies​ ​power​ ​and​ ​gaslights​ ​those​ ​experiencing​ ​violence.​ ​Without​ ​the​ ​ability​ ​to​ ​historicize​ ​these community​ ​standards​ ​cannot​ ​distinguish​ ​between​ ​hate​ ​speech​ ​and​ ​anti-oppression.​ ​In​ ​fact,​ ​the normalized​ ​logics​ ​of​ ​inequality​ ​frame​ ​the​ ​emotions​ ​and​ ​responses​ ​of​ ​the​ ​oppressed​ ​as​ ​violent​ ​and excessive;​ ​as​ ​needing​ ​to​ ​be​ ​controlled​ ​and​ ​censored.

This​ ​control​ ​then​ ​manifests​ ​itself​ ​in​ ​the​ ​form​ ​of​ ​neoliberalism.​ ​Neoliberalism​ ​hopes​ ​to​ ​persuade​ ​us that​ ​choice​ ​is​ ​the​ ​most​ ​important​ ​value,​ ​above​ ​all​ ​others.​ ​This​ ​is exemplified​ ​on​ ​the​ ​internet​ ​most clearly​ ​in​ ​search​ ​engines​ ​like​ ​Google.​ ​Simply​ ​by​ ​shaping​ ​what​ ​we​ ​see​ ​and​ ​when​ ​we​ ​see​ ​it,​ ​Google can​ ​give​ ​its​ ​users​ ​the​ ​illusion​ ​that​ ​we​ ​have​ ​the​ ​freedom​ ​to​ ​choose​ ​from​ ​neutrally-presented options,​ ​which​ ​are​ ​in​ ​fact​ ​are​ ​carefully​ ​preselected.​ ​Similarly,​ ​the​ ​melding​ ​of​ ​neoliberalism​ ​and social​ ​media​ ​allegedly​ ​offers​ ​infinite​ ​variability​ ​and​ ​expression​ ​while​ ​structuring​ ​those​ ​choices along​ ​lines​ ​of​ ​pre-established​ ​difference — difference​ ​that​ ​is​ ​policed,​ ​bounded,​ ​and​ ​stratified.

With​ ​online​ ​spaces​ ​built​ ​from​ ​the​ ​stuff​ ​of​ ​social​ ​stratification,​ ​when​ ​the​ ​incredible​ ​degree​ ​to​ ​which we​ ​share​ ​is​ ​funneled​ ​along​ ​preselected​ ​routes,​ ​what​ ​does​ ​it​ ​mean​ ​to​ ​have​ ​“free​ ​speech”​ ​in​ ​the social​ ​media​ ​age?​ ​How​ ​can​ ​we​ ​reimagine​ ​our​ ​digital​ ​structures​ ​as​ ​we​ ​do​ ​our​ ​social​ ​ones?​ ​One path​ ​is​ ​to​ ​provide​ ​the​ ​contextual​ ​and​ ​historical​ ​substance​ ​necessary​ ​to​ ​distinguish​ ​power.​ ​It​ ​means doing​ ​the​ ​extra​ ​work​ ​to​ ​realize​ ​that​ ​safety​ ​and​ ​community​ ​are​ ​not​ ​established​ ​with​ ​keywords​ ​but with​ ​understanding — of​ ​whose​ ​speech​ ​and​ ​whose​ ​bodies​ ​are​ ​protected,​ ​and​ ​how.​ ​We​ ​can​ ​no longer​ ​be​ ​distracted​ ​by​ ​abstractions;​ ​it’s​ ​time​ ​to​ ​be​ ​real​ ​in​ ​our​ ​virtual​ ​spaces.

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Blu Buchanan

Black, genderqueer, unionista, and grad student working for liberation here in California.