Netflix is gearing up for double investment in India
How is it going with your streaming service? Well, there is no doubt that the streaming service has strongly positioned itself as the key player in the competitive market. The extensive treasure of content and dynamic bunch of features and services has grabbed the eyeballs of all the potential customers across the global boundaries. If you are one of the new starters with the streaming service, then don’t forget to reach out to Netflix Com activate to activate your fine Netflix account in a proper way.
Apart from reaching out to the millions in the world, Netflix is still struggling to mark its place in the Indian market. And so putting the Asian country on its priority list, the streaming service is all set to double its investment in the content in the year 2017. Overall for the year 2017, Netflix plans to have a 6 billion USD content and plans to release over the 1000 hours of content. According to the spokesperson of the streaming service, they are also set to launch its first office in Mumbai, as the potential and size of the Indian market are a fine deal to expand their service.
It has been reported by the Media reports that the CEO Reed Hastings saying that the Mumbai office will be as large as the Tokyo office. He further mentioned that India is being the highest growing market among all the Asian markets and the company is now willing to be in the top five apps in any consumer’s phone.
Having 4.2 million subscribers in a year according to the KPMG FCCI Report, 2017, the global streaming service has to compete with the established players like Amazon Prime Video (9.5million), Voot (13.2million), and Hotstar (63million).
In order to get more subscribers, the streaming service has to go for the forged partnerships with the telecom players having a large base. Currently, the company has announced a partnership with three leading telecom operators in India- Vodafone, Videocon, and Airtel Digital TV. Getting partnered with these telecom operators will surely let the streaming service to grab the attention of a large number of Indian audiences and will be easy for all the users to watch the fine treasure of content on their mobile or set-top box. And if you are already streaming your favorite content, then do head to Netflix Com Login to explore the treasure of content in an amazing way. According to the report, the company is also looking out to get into partnership with Reliance Jio and other mobile wallets too.
Priority to the content
Content is being the top most priority of Netflix in India, as it has reportedly set aside a huge amount of Rs 2000 crore for acquiring the content in the country. Netflix emphasizing on expanding its local content category is apparently from the partnership with Indian production houses such as Viacom18 Motion Pictures and Red Chilies Entertainment. Reportedly, the company has closed the deal with Amir Khan Productions of worth Rs 500 crore.
Countering the problem of India’s Bandwidth
The bandwidth speed of India has always been a tough challenge for all the OTT players despite being improved from 3.5 Mbps speed to 4.1 Mbps speed. Netflix has tried its own set of solutions by including a fine download feature.
Overall, it will be tough for the streaming service to change its position in the country. Besides this, if get any tech barrier while streaming, you can just navigate to Netflix Help Center for expert assistance and solutions.