Blockchain startup Bancor has announced the addition of long-time fintech entrepreneur and investor Yoni Assia to the Bancor Protocol advisory board. As founder and CEO of eToro, the world’s largest social trading and investment network, Yoni brings with him years of insights and successful company building experience in the fields of finance, trading, Blockchain and social networks, all central to Bancor’s product vision and ecosystem development.

“I am very excited to join the Bancor advisory board and to promote the protocol and its benefits. This technical solution for token exchange will create massive efficiencies in the new financial world which may help speed up adoption and the transition from the traditional economy we are all waiting for” said Mr. Assia.

Between 2007 and 2013, the company raised $31.5 million in four rounds of funding. In December 2014, eToro raised $27 million from Russian and Chinese investors.

Yoni has been active in cryptocurrency since 2010, and started the Colored Coins protocol in 2013. He then hosted Vitalik Buterin, founder of Ethereum, at the eToro offices in the early days of Colored Coins’s development, after which he took this concept successfully forward with Ethereum. Yoni is a well known speaker on the future of finance, fintech and Blockchain.

In his spare time, Yoni is developing a new currency concept that will promote a more fair distribution of wealth in society. He is also the father of 3 children and husband of Mor Assia, founder of iAngels.

“We couldn’t be more honored to have a seasoned entrepreneur like Yoni join us on the Bancor journey. We have worked side by side in the industry for years and are finally combining our efforts for the good of users everywhere who will benefit from continuously liquid smart tokens” said Guy Benartzi, CEO of Bancor.

To read more about the Bancor Protocol, please visit www.bancor.network

To read more about Yoni Assia, please visit https://twitter.com/yoniassia