AlinaGThe Placebo Effect (in marketing & pricing)The law of demand states that conditional on all else being equal, as the price of a good goes up, the demand for it goes down and…May 8, 2020May 8, 2020
AlinaGThe power of zero: how offering free products increases salesZero as a mathematical concept had a long and complicated journey. Aristotle wouldn’t accept it, Christianity wouldn’t accept it, the…Apr 30, 2020Apr 30, 2020
AlinaGYour customers are irrational; here’s how your marketing should catch up (according to science)Until recently, in terms of the history of science, it’s been assumed that people most of the time act rationally when making decisions…May 16, 2018May 16, 2018