10 ways that will make your product stand out instantly. (Part 2)

If you’re new to this series, consider checking out part 1 here.

11. Smart cosmetics that highlight the product experience.

Add digital experiences to cosmetics — unique how-to tutorials, detailed ingredient information, product reviews — for an added layer of vibrance and customer happiness.

Digital features allow users to easily access descriptive product information and instruction.

12. Smart pharma packaging and labels that cure customer curiosity.

Add digital experiences to pharmacy packaging and labels — detailed drug facts, direct links to customer service, expert medical tips and advice — to make customers immediately feel better.

Like having a personal doctor, users can enjoy expert tips through digital experiences.

13. Smart food packaging and labels that nourish with knowledge and nutrients.

Add digital experiences to food items — ingredient and other supplemental information, brand exclusive recipes, complementary food pairing lists — and feed consumer product knowledge.

Allow consumers to interact with products at the point of purchase with their mobile devices.

14. Smart products that kick-off customer post-purchase experiences.

Add digital experiences to consumer goods — in-depth product information, virtual assembly instructions, care tips — and augment your product offering.

Digital experiences enhance anything by empowering it to do more than its innate function.

15. Smart outdoor media that create digital, interactive hubs.

Add digital experiences to out-of-home media — tap-to-buy capability, store locator and directions, enticing promotions — and turn an impression into a two-way interaction.

One single tap allows users to engage with the brand’s uniquely displayed content.

16. Smart university magnets that keep students informed.

Add digital experiences to university magnets — on-campus events and fair schedules, links to faculty and student directory, shuttle schedule updates, emergency alerts— and take the educational experience higher.

Allow students and faculty to easily access school related information with NFC.

17. Smart hang tags that provide personal experiences.

Add digital experiences to hang tags—product sourcing and history information, live social media feeds, upcoming brand events — and increase brand affinity.

Boost brand affinity with interactive tags and digital experiences.

18. Smart taxis that make traffic bearable.

Add digital experiences to taxi media screens —promotional information, virtual maps, locational information, exclusive coupons and offers — and make every ride go by in a breeze.

With relevant, digital content, commuters can focus their attention on things other than traffic.

19. Smart loyalty cards that are more valuable than double points.

Add digital experiences to loyalty cards —account information, exclusive promotions, direct link to customer support — and give every member the VIP experience.

Provide stellar customer experience with personalized, digital content for each member.

20. Smart fitness equipment that keeps users on track .

Add digital experiences to fitness equipment— how-to user guides, workout clips, expert fitness tips and advice, detailed manufacturer information — to step up fitness routines.

Utilize NFC technology to optimize your users’ fitness routines.

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