Ten years ago, we defined blue ocean strategy as a new way of thinking that looks to creating new markets instead of competing in existing ones. The core concept to this strategy is value innovation, which dials up value for buyers and simultaneously drives down costs for companies. The bottom…

Companies are under a lot of pressure to perform and show continuous growth. But often senior managers are afraid to try new things, as it involves them going outside of their comfort zone. Blue ocean strategy can offer a solution for them. …

Creating a New Market Space in an Unexpected Industry — The mixed martial arts (MMA) sport is making waves around the globe and is seen as one of the fastest-growing multi-billion-dollar-a-year sports industries. The rise in interest in MMA over the last twenty years induced competitors to enter and claim a share of this lucrative market, leading to a bloody…

Tipping point leadership is about how to execute strategy fast and at low cost. It provides companies with a specific framework to be used, together with fair process, for overcoming the four key organizational hurdles that block implementation; namely, the cognitive, resource, motivational, and political hurdles. The subject of study…

How to create buy-in for successful leadership practice — For any strategic or organizational transformation to be implemented effectively, a deep buy in is a must. Without an intellectual and emotional understanding of the logic for change, people will not engage in voluntary cooperation, and execution will be in doubt. The four-step blue ocean leadership process itself nurtures deep…

How size and culture do not limit the concept — Blue Ocean Leadership is not limited to a specific type of company. It does not discriminate against size or culture. One of the strengths of blue ocean leadership is its scalability — the process can be launched at all management levels or deployed at one of these levels. Blue Ocean…

Ensuring that the three propositions are aligned are essential to the success of Blue Ocean Strategy — For any business strategy to be successful and sustainable, the key divisions within an organization — those focused on value, on profit, and on people — must work together towards a strategic objective or “in alignment.” At the highest level, there are three propositions essential to the success of strategy:

Why seeking a blue ocean is not equivalent to a customer-oriented strategy — To state the obvious, a customer-oriented strategy focuses on customers — existing customers — and how to make them happier. While such a perspective may shed insight on ways to improve value for current customers, it tends to drive organizations to do more of the same for less, thereby anchoring…

Value Innovate and let the competition worry about you — Blue ocean strategy never asked companies to “avoid competition.” Rather, we urge companies to not let competition drive their strategies. A focus on the competition too often anchors companies in the red ocean, and puts the competitors, rather than the customer, at the core of strategy. Our research shows that…