What is Advanced Analytics?

  • Software. For advanced analytics projects to succeed, you need to select the right software. Relying on Excel or outdated business intelligence (BI) applications is not going to cut it.
  • Practices. You need an analytical skillset to draw value from analytics. Specifically, you need to know the right questions to ask, critical thinking skills to evaluate your data, and the knowledge to present advanced analytics effectively to your stakeholders.
  • Data. Advanced analytics requires significant amounts of data. This could be your internal company data (e.g., marketing analytics, customer data, etc.) or data from the marketplace. We can help you with data evaluation so you can focus your analytics efforts in the right areas.
  • Problem Solving Insights. Processing data does not move the needle forward on your business. You need insights that solve your problems and the determination to act on those insights.
  • Experiment with lead generation. Use analytics to determine which offers (e.g., 10% discount vs offering a bonus product) generate the orders. Likewise, Blue Orange can also help you identify your most valuable customer segments so you can make the most of your marketing dollars.
  • Clarify your most profitable customers. Some customers are more profitable to work with than others. Use analytics tools to identify common characteristics of your most valuable customers (e.g., you might find that customers with more than 100 employees are the most profitable). Based on that insight, you can adjust your marketing accordingly.
  • 52% admit that they are not competing on data and analytics.
  • 69% report that they have not created a data-driven organization

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Blue Orange Digital

Blue Orange Digital

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Blue Orange is a data science consulting and machine learning development firm. Founded by engineers, we love passionate technologists and data analysts.