K.I.S.S. with Your Customers for Once
Brand loyalty has become a strength for few (Yeti, Apple, or Zappos), but a struggle for many. How do you keep a potential or current customer happy?
YOU OFFER THEM A VOICE
Let me share a few stats real quick around this. I’ll be out of your hair faster than your favorite shampoo.
- 40% of customers say it’s too hard to leave feedback to companies. (The Cost of Poor Customer Service)
- 86% of consumers quit doing business with a company because of a bad customer experience. (Customer Experience Impact Report by Harris Interactive)
- Most Important- 80% of companies say they deliver “superior” customer service, BUT 8% of people think these same companies deliver “superior” customer service. (Lee Resources)
Where is the disconnect here? How can we as business owners change this?
Actively show the customers that you care and market to them a solution that they can voice their opinions and get them resolved without filling out a 5–10 minute survey to express what they originally wanted to say.
K.I.S.S. with your customers! The best ones do!
Keep It Stupid Simple.
Provide them BlurtBox for free!