Organic vs. Incentivized Customer Feedback
Gathering customer feedback is one of the most important aspects of running a successful business. It allows you to find areas that need improvement, which ultimately makes you more money.
Unfortunately it can be difficult to gather valuable feedback, causing many business owners to incentivize their customers to leave it. This has a few pros and cons.
Incentivized Customer Feedback
Incentivized feedback is when a business offers something to their customer in return for them giving their feedback. Some popular incentives include a percentage off of a purchase, a free bonus item, or entering them into a raffle to win a large prize.
The problem with this model is that it causes consumers to give feedback purely to get the incentive, which tends to not garner the raw and honest feedback that you are looking for. Also if someone is upset with your product or service, it is very unlikely that they will take time to fill out your survey or find your feedback system, making them more likely to post negative reviews on social media.
Organic Customer Feedback
This type of feedback occurs when a consumer actively gives feedback on their own accord. This can occur in person, email, or on social media. There are many benefits of organic feedback. Because they are not incentivized, consumers are much for likely to give you valuable and constructive feedback.
The other obvious benefit is that you do not have to provide them with anything for giving this feedback. The hard part about organic feedback is that it can be hard to aggregate it all in one place. Blurtbox is one tool that helps you do this. With Blurtbox you can direct your consumers to place that aggregates all of your feedback on one private platform, and even allows you to respond to the feedback.
Feedback with Blurtbox
Blurtbox can be used to gather both incentivized and organic feedback. When we first created Blurtbox we thought that we would need to incentive consumers to get feedback, but to our surprise, our clients reported that the organic feedback from Blurtbox was significantly higher than their previous incentivization programs.
You can still use Blurtbox with incentivization programs, but it is important to remember the pros and cons of both types of feedback listed above. Click here to get your business set-up on Blurtbox for free!
