The Ultimate Customer Engagement Platform for SMBs
As a small and midsize business (SMB) you might be wondering, “How can I effectively connect with my customers?” Let’s face it — competition is tough. Especially when you’re the underdog against all the big players in the game. That’s why you’ve got to think smarter. And that happens with the help of a customer engagement platform.
Engaging with your customer in person is easy, but extending that interaction beyond is where difficulty lies. You need to reach out to them where they already are. For most businesses, you can do this by leveraging the one item that almost everyone carries with them the entire day — their smart phone. Now there are plenty of ways that they can reach you using that smartphone (i.e. social media, review sites, etc.), but the downfall is that their message is normally put into the universe for the entire world to see, and leaves you with the task of rounding up and responding to all of these comments individually. That is why finding solutions that give your business a space for private feedback between you and your customers is so important.
Benefits of Using Social Media Sites as a Customer Engagement Platform
Social media is a massive resource in small business. It can drive the difference between vast corporations and yourself. Connecting with your customer on a level so personalized will earn more customer trust. Be strategic and utilize free customer feedback platforms.
You might find a common platform such as Twitter a good option for customer engagement. Broadcasting more than 2 billion tweets a day, Twitter is an accessible tool where voices are heard around the world. Search for your company’s name and find customers who are tweeting about you. Don’t just stop there! You may also follow your customer and they can follow you too — staying up to date with one another.
Twitter is instantaneous and more open than most platforms. Receiving negative feedback? No problem. Reply within seconds and get to a resolution much quicker. Other users, perhaps potential customers, can view the courtesy and admire the company care in handling concerns. However, this could also be detrimental and cause more harm than good.
Choosing the Right Platform: Private vs. Public
Some customers may feel less inclined to leave feedback in a public forum, such as Yelp. You might want another way to receive this feedback. Luckily, there is a more private customer engagement solution:
BlurtBox provides real-time feedback with a private dashboard. Offering your customers a more comfortable space where they know their concerns will be addressed. With this privatized messaging software, negative feedback is dealt with on a more personalized level than the internet. Not to worry, for this sort of complaint won’t be seen by anyone else. Be notified and stay alert every time you receive feedback and respond immediately. Your customer will be impressed with having their input handled with ease.
Social media is a vocal and open platform. It is also quite time consuming as you are spending allocated hours searching and resolving problems. If you want the best results from these efforts, they are not necessarily guaranteed. When social media is not done properly, it is a waste of time not converting into leads or sales. It is difficult to determine the ROI of social media. A recent study showed that only 37% of businesses can measure their ROI from social media, 35% say they aren’t sure they are measuring correctly, and 28% say they are unfamiliar as to how to measure their ROI. Blurtbox makes these efforts worth the input.
Blurtbox
With an easy-to-use private messaging system you’ll avoid negative online reviews. You can capture feedback effortlessly with a private dashboard and respond in real-time. Collect and create more positive interactions with customers, by establishing a personal connection. Why not give it go? Sign up today for a free Blurtbox account and decide for yourself which is the ultimate customer engagement platform.
