Bob Ultee, the man on the Bobcoin

Bob Eco | Bobsolar
3 min readFeb 21, 2022

Bob Ultee is a serial entrepreneur, inventor, and author. He is also the CEO and cofounder of Bob Eco Ltd, a provider of electric two- and three-wheelers in developing countries. Bob’s goal with Bob Eco is to fight poverty and pollution, enabling families to live more fulfilling lives in healthier environments.

The idea behind Bob Eco was born in 2017 when his company started providing small loans to individuals across emerging markets who dreamt of a better life. However, Bob noticed that most of these loans went to procuring heavily-polluting motorcycles for taxi and delivery services. Knowing he could make a difference, Bob switched gears, and began providing electric motorcycles on a lease-to-own basis instead.

Today, Bob Ultee leads the design, engineering, and manufacturing of all Bob Eco motorcycles, battery products, and solar energy products. He is also the creator of several auxiliary services provided by Bob Eco that are geared towards helping drivers succeed. Some of these services include road safety training and entrepreneurial courses for independent electric-vehicle businesses.

Bob Eco provides a wealth of free and accessible resources to its drivers. In addition to the aforementioned services, Bob Eco offers a network of completely free battery swapping stations. These stations allow drivers to swap dead batteries for freshly charged ones, free-of-charge and in under a minute. Each driver is also equipped with special-designed safety gear and life insurance for themselves and up to two family members.

Bob Eco offers the ultimate package for drivers in developing countries, made possible by BobCoin (BOBC). BobCoin is a Bob Eco Ltd.’s native security token. Each BobCoin represents a real equity capital participation share in the company. Because of this, BobCoin holders enjoy partial ownership in Bob Eco, giving them a stake in future profits.

The core reward to BOBC holders is the income from dividends, together with the significant potential for capital gains, as a result of the business growth from the advancement of funded Bob riders. Already, Bob Eco is supporting thousands of active motorcycle taxis, and is set to expand its fleet to over 200,000 in just the next two years and the ambition of reaching 2,000,000 at the end of 2025. With about 300 million petrol motorcycle taxi and delivery drivers yearning for a cost-effective upgrade, Bob Eco is well-set for the future.

To meet overwhelming demand, including a deal with Senegal’s government for 232,000 electric motorcycles, Bob Ultee is financing production through the crypto space’s first-ever ICOWA, or “ICO with Assets”. Typically, security tokens are only available to accredited and institutional investors, leaving retail investors behind. Bob Eco’s ICOWA will act much like an ICO, allowing retail investors to purchase BobCoin (BOBC). However, unlike an ICO, each BobCoin is a security token that represents a real share, thus the name.

Believing that every life has equal value, Bob Ultee strives to help those in need lead healthy, productive lives. Bob Ultee is maximizing his impact by giving disenfranchised people in developing countries the chance to rise out of extreme hunger and poverty while furthering his mission to accelerate the world’s transition to sustainable energy.

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