Bob KnorppinBeanCast BeatFinding Your Voice For VoiceIf I say the name, “Alexa,” and activate an Amazon Echo device, a pretty revolutionary thing happens in terms of branding. However, it may…May 8, 2018May 8, 2018
Bob KnorppinBeanCast BeatThe Fallacy of Digital Marketing as a DisciplineFor years I have steadfastly maintained that we only do three things in marketing: We create awareness, we sell stuff, or we manage…Jun 26, 201710Jun 26, 201710
Bob KnorppinBeanCast BeatWhat Big Company Executives Always Misunderstand About EntrepreneursMy friend sold his small company to a big company, with the usual mixed feelings of elation and regret. After all, no matter how big your…Apr 26, 2017Apr 26, 2017
Bob KnorppinBeanCast BeatRecording or Experiencing?What SnapChat can teach us about advertising planningFeb 28, 20175Feb 28, 20175