According to Neilson, UX “encompasses all aspects of the end user's interaction with the company, its services, and its products”. These aspects need to be carefully designed and executed, with the end-user as the focal point, in order to provide for great UX.

In this ongoing series of articles, we will examine the best of UX in digital product design. Each example will be evaluated on the following criteria:

At the rate in which we interact with products and services today, we’ve become desensitized to the human element of their design. The best of them create value for a now…

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