Why isn’t your brand on Snapchat?

Step up to any business owner and ask them if their brand is on social media and most would be quick to reply with, “Of course!” But if you were to ask them if Snapchat was one of their media outlets then you might see them with a confused look on their faces.

“Why would I want to use Snapchat for my business?”

Genitals and selfies aside, brands can use Snapchat to deliver raw, unfiltered messages to their audience. We should not be waiting for Snapchat to roll out business services to users. Snapchat can be an incredibly effective way to establish a connection with people. Although many might argue that Instagram is their primary source of “behind the scenes” content for their brand, Snapchat can be a much more effective channel. Posting to your Instagram is more like a broadcast, where it may end up drowned out by other posts in the user’s feed. With Snapchat, messages are viewed through more of an email inbox. Instagram Direct has a similar feature, but is limited to 15 people and has seen rather low usage in comparison to Snapchat’s 1 billion story views per day. Regardless, the email inbox statement should ring a bell in your head.

There are many ways that you could use Snapchat to promote your business or event. EDC is probably the most popular example thus far. If you run an entertainment promotion company, you should be utilizing it to hype your followers up or persuade them to come out. If EDC can take advantage of this, why shouldn’t you?

If you’re an artist or producer, what better way to connect to your audience by making them feel like they are there with you?

When it comes down to differentiating yourself from others (or even the big guys) you have an opportunity: You can do something that’s boring and similar to what your competitors are doing or you can be bold and do something unique.

Don’t wait for it to become mainstream.