Neglected and Exploitable Techniques to build Quality Backlinks
The success of SEO Campaigns relies on the number and quality of backlinks that hit the website. Whether the link may be direct link or cross links, search engines require that it should come from a quality site and the linking should violate the search engine guidelines.
If you are frustrating with techniques or areas to be concentrated for your link building actions, then this blog post is for you.
Here we have described things needed to be exploited and avoided for building links for a website. Let us see.
BASIC THINGS TO BE CONSIDERED
The list of things you need to be concentrated before implementing your link building actions.
· Strong Site Architecture
Make sure that the website has structure that distributes links equally throughout all the web pages.
It is simple to accomplish the task by develop the website with internal links between all the web pages of your website.
This approach is a natural way to build web authority which assures link equity and empower you to construct strong site architecture.
· Fix the Technical Errors
Technically optimized websites play well in the field of SEO. If any visitor encounters any technical error like Page Not Found or others, it will affect user experience and cause lethargic effects in traffic.
Technical Optimization of a website is a part in SEO. Following are some of the technical issues needed to be fixed:
Ø Make the website responsive
Ø Improve page loading speed
Ø Removing duplicate contents
Ø Duplicate Meta Data
Ø 302 redirects (Convert 302 to 301 redirects)
Ø 404 Errors
· Content
It is not a new thing to reveal that search engines are looking for quality contents. The spiders will give special importance for web pages having quality contents. If you are reckless in curating contents for websites, then you cannot taste your SEO Success even if the website has large number of links.
LINK BUILDING STRATEGIES TO BE NEGLECTED
Some of the link building techniques which have been executed for long time will not help because of certain changes in Search Engine Algorithms. Some of them are listed here:
· Links in Side bar, Foot Bar of a website
The links in side bar and foot bar also work well but they are quiet risky. Most of the links are site wide risks. It will demote your website ranking if you use keyword rich anchor text for build links in this area.
If you would like to build links in side bar and foot bar, then it is better to use branded anchor text.
· Public Networks
Many people have been using this to get links. But with the recent Google updates, it smashes the public networks and begins to penalize websites using these networks.
Some features provided by public networks seem violation on Google guidelines as follows:
Ø Public Networks require contents with maximum 300 words
Ø It offers more than 250 outbound links in its Home Page
Ø The outbound links it offer are irrelevant links as they are linking to fitness sites, gambling sites, etc.
· Using Backlink Generator Tools
The links which are created with automated backlink generator tools are very harmful for SEO because the tools are considered as spammy in the eyes of search engine spiders which will make your website to get penalized.
BUILD FOUNDATIONAL LINKS
Foundational links can improve the trustworthy of a website. The more the trustworthy, then the website can get better traffic which leads to efficient performance in Search Engines. Here we suggest some techniques to get link backs from web pages which will help you to improve your site’s trustworthy.
Ø Business Listings
Ø Niche Relevant Blog Comments
Ø Niche Targeted Directories
Ø Geo Targeted Directories
Ø Social Networks