Bonnie SiegelMillennials: Democrats are Not Harnessing Them and Republicans are Ignoring ThemMillennials: The group of young Americans born between 1981 and 1996. The oldest are turning 37 and the youngest are turning 22…May 10, 2018May 10, 2018
Bonnie SiegelIncumbent New Faces and the Republican PartyPodcast: Digital Politics with Karen JagodaFeb 16, 2018Feb 16, 2018
Bonnie SiegelHOW TO FIX THE REPUBLICAN PARTY’S MILLENNIAL PROBLEMCandidates are not necessarily defined by their party anymore –instead, we witnessed populist movements rise on both sides and only those…Jan 17, 2018Jan 17, 2018
Bonnie SiegelDon’t Mistake a Slogan for a BrandOn Sunday, Senate Minority Leader Charles Schumer (D-N.Y.) spoke about losing the 2016 election, and whether he realized it or not…Jul 25, 20172Jul 25, 20172
Bonnie SiegelCampaignExpo 2017: What Everyone Is Talking About But Not Actually Saying — Strong Political Brand…It’s the non-partisan elephant in the room. Session after session, speaking to people in the hallways, waiting in line to use the bathroom…Jul 17, 2017Jul 17, 2017
Bonnie SiegelWhen a Party Turns “Toxic”: Why Personal Political Brand is More Important than Party Brand”“The [democratic party] brand is just bad,” Rep. Tim Ryan said. “I don’t think people in the beltway are realizing just how toxic the…Jun 22, 2017Jun 22, 2017
Bonnie SiegelThe Covfefe Conundrum: How a Strong Political Brand Can Create New “Truths”You say “covfEEf,” I say “covfeeFEE” — regardless of how you pronounce it, who would have ever thought the word “covfefe” would become part…Jun 21, 2017Jun 21, 2017
Bonnie SiegelThe Dos & Don’ts of Branding a CandidateWhenever I get asked about branding a candidate, I think of the old riddle: What comes first, the chicken or the egg?Jun 14, 2017Jun 14, 2017
Bonnie SiegelThe New Political Landscape: Brand Identity and AuthenticityI think we can all agree that last year’s primary election was anything but typical. At times, it was hardcore, rough and contentious. It…Jun 8, 2017Jun 8, 2017