Bonnie Siegel – Medium

Bonnie Siegel

Bonnie Siegel

Millennials: Democrats are Not Harnessing Them and Republicans are Ignoring Them

Millennials: The group of young Americans born between 1981 and 1996. The oldest are turning 37 and the youngest are turning 22…

May 10, 2018

Millennials: Democrats are Not Harnessing Them and Republicans are Ignoring Them

May 10, 2018

Bonnie Siegel

Incumbent New Faces and the Republican Party

Podcast: Digital Politics with Karen Jagoda

Feb 16, 2018

Incumbent New Faces and the Republican Party

Feb 16, 2018

Bonnie Siegel

HOW TO FIX THE REPUBLICAN PARTY’S MILLENNIAL PROBLEM

Candidates are not necessarily defined by their party anymore –instead, we witnessed populist movements rise on both sides and only those…

Jan 17, 2018

HOW TO FIX THE REPUBLICAN PARTY’S MILLENNIAL PROBLEM

Jan 17, 2018

Bonnie Siegel

Don’t Mistake a Slogan for a Brand

On Sunday, Senate Minority Leader Charles Schumer (D-N.Y.) spoke about losing the 2016 election, and whether he realized it or not…

Jul 25, 2017

Jul 25, 2017

Bonnie Siegel

CampaignExpo 2017: What Everyone Is Talking About But Not Actually Saying — Strong Political Brand…

It’s the non-partisan elephant in the room. Session after session, speaking to people in the hallways, waiting in line to use the bathroom…

Jul 17, 2017

Jul 17, 2017

Bonnie Siegel

When a Party Turns “Toxic”: Why Personal Political Brand is More Important than Party Brand”

“The [democratic party] brand is just bad,” Rep. Tim Ryan said. “I don’t think people in the beltway are realizing just how toxic the…

Jun 22, 2017

Jun 22, 2017

Bonnie Siegel

The Covfefe Conundrum: How a Strong Political Brand Can Create New “Truths”

You say “covfEEf,” I say “covfeeFEE” — regardless of how you pronounce it, who would have ever thought the word “covfefe” would become part…

Jun 21, 2017

Jun 21, 2017

Bonnie Siegel

The Dos & Don’ts of Branding a Candidate

Whenever I get asked about branding a candidate, I think of the old riddle: What comes first, the chicken or the egg?

Jun 14, 2017

The Dos & Don’ts of Branding a Candidate

Jun 14, 2017

Bonnie Siegel

The New Political Landscape: Brand Identity and Authenticity

I think we can all agree that last year’s primary election was anything but typical. At times, it was hardcore, rough and contentious. It…

Jun 8, 2017

Jun 8, 2017

Bonnie Siegel

Bonnie Siegel

Founder, PoliticalBranding Associates, Ted Cruz for President Campaign National Brand Strategist, ASE Group, Inc. Founder.

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