Reinventing the advertising industry.
— by Quincy Dagelet
You probably recognize the following situation: you are walking around in a mall and all around you screens are showing ads. Some of those ads you might remember because they appeal to you and perhaps you even get triggered to buy the product or service shown on the screen. Or you might not even see the ads, because you are too distracted by looking at your phone.
Now reconsider yourself in that same setting, walking around the mall looking at your phone. And all of a sudden your phone notifies you of an interesting digital out of home (DOOH) screen/device, which you can interact with by scanning the add shown on the DOOH. But not only can you interact with the DOOH, you also get rewarded for the time you invest in every action. Does that not sound like a cool sci-fi movie? Well, thanks to Boostchain it is no sci-fi anymore. Boostchain is the next generation advertising platform which believes that ads should be fun and that you should get rewarded for watching them. If you would like to know how we do this and reinvent the advertisement industry while doing it, then keep on reading.
First off what is more fun than winning?
It is definitely not losing and seeing all your invested time going to waste. Boostchain believes that everyone is a winner and that you should be treated like one. And what do winners usually get? Exactly, a reward! Therefore our cause is to reinvent the advertising industry by rewarding your time investment and making sure that everyone is winning.
So, how do we make everyone a winner and reinvent the advertising/entertainment industry?
The answer lies in our Blockchain technology, the Boostchain app and our native token the Boost token a.k.a “BSTKN”. Thanks to our blockchain technology in combination with our application, consumers will be able to interact with ads they want to interact with and get rewarded for it. Advertisers will get their most valuable information which is an accurate conversion rate of their campaigns, a clearer reach of their targeted audience and preferences due to the consumer’s interaction. And last but not least an advertising platform which is cheaper, faster and where the advertiser is in control of their own campaigns.
Ok, so everyone is winning now… Right?! 🤷♂️
We have the consumers who get entertained and rewarded for interacting with ads and the advertisers get an accurate conversion rate. But what is this actual rewarded? Well, this is where our BSTKN takes its part. So, let’s go back into the mall where we can see those DOOH screens. You decide to scan the QR code which is shown at the end of the ad. At that very moment, our app registers that you saw the ad and rewards you with the BSTKN. Resulting in the more ads you watch the more BSTKN you receive. Ok, but what is this BSTKN and what can I do with it? Well the BSTKN is a cryptocurrency token which is connected to an exchange which gives it liquidity. That means that you can send/receive or trade your BSTKN into other cryptocurrencies or actual money!
Yes, you have read it right, you can get actual money for watching ads.
Like we said — everyone is winning. 💰
Sounds great right? I get real value as a consumer(!), but what do the other parties get? Well, advertisers pay a lot of money for consumer information or intermediaries. But their most valuable information is the actual conversion rate. Boostchain registers this thanks to our loyal audience who is willing to interact with the ads and participate with the brands. Plus advertisers also get no more intermediaries and lower costs for their screen time. This brings us to our last topic.
A whole new Boostchain eco-system ♻
We talked about consumers getting rewarded with the BSTKN and advertisers getting rewarded with valuable data. But there is more and this is where the real reinvention of the advertising/entertainment industry takes place. So, do not go anywhere yet because you do not want to miss this!
For advertisers to upload their ads on our platform they have to buy BSTKN. Consumers, on the other hand, will get rewarded with this BSTKN. Resulting in advertisers rewarding their consumers. So now advertisers have to pay the consumers to watch their ads? In reality, Google already does this by offering sponsored links. Boostchain’s new eco-system occurs once the BSTKN is fully integrated and consumers can buy products or services with the BSTKN. To illustrate this let’s go back to our mall where we are walking with our phone in our hand. All of a sudden you see an ad of your favorite perfume brand. Now you scan it, receive BSTKN and buy it by trading your accumulated BSTKN for the product! The BSTKN goes back to the advertiser and he can spend it on a new ad for example. Resulting in a whole new eco-system being born wherein consumers and brands reward each other.
If you like Boostchain’s idea of reinventing the advertising industry, please subscribe to our social channels and let us know what you think and which brands you would like to reward with the BSTKN.
