A beginners guide to Google Analytics for the hospitality industry

I recently asked a question to the hospitality community on Facebook, “Who has a Google Analytics account?”

Only a handful of people admitted they use Google analytics.

Hotel owners don't know what Google Analytics is

Now, I can understand, you’re a hospitality owner, you have beds to clean, guests to look after etc.

However, if you are wanting to get people through the door, you need to know where they are coming from.

When a guest arrives, and you ask them, “How did you discover our property?”, I often get “Google”, or “Booking.com” or “recommendation”.

At least with a recommendation or Booking. Com, you can track to where the guest found you, with “Google”, it’s not so easy.

That is why Google Analytics was created, so you can track exactly how people discovered your business.

It also tells you where people are going once they get on to your website. Which pages they are checking out, and more importantly, which page they are leaving your website on.

For example, a guest arrives on your home page, then goes to the accommodation section, but then leaves. Google tracks that.

A guide on how to use Google analytics to get more hotel bookings

A guest goes all the way to your booking engine to make a reservation but then leaves. Google tracks that

All of what I am explaining to you is easy to setup and your website designer should have helped you do so already. If not, I have recorded this video here which explains everything

If you would like some help getting Google analytics setup, please get in touch


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