Almost any industry could profit from a well-targeted influencer marketing campaign, but there are certain industries that seem to be tailor made — among them, fashion (pun intended) — for the Influencer marketing medium. While it is very likely that the influencer marketing portion of your campaign will steadily become…

Companies choose to use influencer marketing for many possible reasons. The most straightforward reason for using influencer marketing, however, is that it can effectively help you attain your marketing goals. A typical marketing goal is to increase the reach and recognition of a brand’s name. …

BOOSTO, with its goal to disrupt the influencer marketing industry, is developing the world’s first influencer driven decentralized marketplace. It aims to break the monopoly of centralized app stores and connect brands and developers with influencers directly through a decentralized protocol. On April 24th, BOOSTO announced its strategic partnership with…

You’ve possibly heard rumors about the bizarre bird-type creature Momo who has apparently frightened kids and encouraged them to commit suicide. Some people claimed that Momo was edited into YouTube episodes of toddler’s favorite, Peppa Pig, scaring the youngsters and their moms. Although there is little proof to thee claims…

The recent Gmail and Facebook outages (which also affected Instagram and WhatsApp) was a shocking reminder of how reliant we are on these pervasive social platforms. And it also drove home one simple truth: For the general internet, stability is a myth. The last time a major Facebook outage occurred…

PewDiePie is used to the spoils of success on YouTube. Sure, he’s had a few misfires over the last few years, but his channel has managed to hold the coveted Number.1 spot as the most popular channel on the streaming media platform for nearly half a decade now. It’s looking…

Don’t ever believe that becoming an influencer is easy. While some people may gain the status purely due to the quality of their content, most influencers must work hard to build a following and then remain relevant. …

In 2018, the highest paid social media influencer №1 was Ryan Toys Reviews valuing at 22 million US dollars. Do you remember when it was every kid’s dream to be a firefighter or veterinarian? Indeed the bolder ones amongst us wanted to be astronauts and explore the stars. Little girls…

Whether you are a marketing manager for your product or you are branding for yourself, Instagram Stories Highlights is an incredibly valuable tool that should be in your influencer marketing arsenal. Instagram Highlights, just over a year old, grew out of the Stories Archive feature — also rolled out in…