“Amazon’s Choice” isn’t the least expensive option
In Which I Gingerly Poke at Amazon Subscribe & Save
Nicole Dieker
1719

I too have wondered how this label is attributed.

An Amazon seller page says: “Unfortunately, we don’t currently have a means of sellers requesting to have their products included in the Amazon’s Choice program. Instead, Amazon’s Choice offers are selected with a variety of factors in mind, ranging from rating to shipping speed.”

So a complicated algorithm everyone wants to game if they can!

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