Brandless Wants to Sell Unbranded Groceries for $3
Nicole Dieker

Pretty sure all stores are already doing this, only not online I guess? Always Save, Best Choice, Up & Up, Great Value, Member’s Mark, Equate, etc. My assumption has always been that the brand names & possibly even their recipes are trademarked so generics have to vary things slightly to not infringe on that, and that’s why you get the taste variations. But that’s just a complete guess.

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