The scroll is your friend.
Blogging on Medium
Michael Sippey

As attention spans start shrinking, people also stop scrolling as far. If you don’t catch their attention in 30 seconds your readers stop scrolling. I think introducing a medium form post format will help solve this long form problem where the scroll is becoming less and less of a friend.

A medium format could be under a certain character limit, written like a synopsis, and rich in multimedia.

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