10 reasons creative people should start Jiu-Jitsu.
Wieden+Kennedy
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Been meaning to comment since I saw this earlier this week. Fantastic post, Joe. Really insightful. There’s so much overlap. Understanding the creative process makes you better at BJJ and vice versa. Especially love points 3, 7 and 9.

I’d add a few more, if I may:

There is always someone better than you and someone worse than you. Learn from both.

Know what your big plan is, but focus on the micro-movements of the moment. The little fights—the grips, the subtle positional shifts, the fundamentals, the executional details—if you don’t get those right, the big stuff won’t work. And if you don’t have a bigger plan, the little stuff is meaningless.

Flailing never helps. Breathing usually does. Might be the biggest benefit I’ve found with BJJ. Beat the panic with calm. You feel like you’re going to die, but you won’t. Nothing like being smashed by an upper belt (or giving up 40 lbs) to learn that lesson.

Thanks for the great post. If you ever get that BJJ + advertising seminar on the books, let me know. I’d fly in for it.